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Adtech

Bill Daddi’s Cocktail for Ad Tech Success: One Part Insight, Two Parts Strategy

Welcome to the front row of the ad tech circus, where the lions are data-driven and the tightrope walkers are always one algorithm away...
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Adtech

Ad Tech’s New Reality Show: ‘Survivor: Privacy Sandbox Edition

Alright, folks, buckle in—oh wait, we don’t do "buckle in" here, do we? Let’s just say, prepare for a wild ride through the digital...
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Adtech

From Mouse House to Powerhouse: Disney’s DRAX Direct Takes Over

Disney Advertising's latest move isn't just a step forward; it's a full-on power walk into the future of ad tech, leaving competitors in the...
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Adtech

How Fred Godfrey is Making Ad Breaks the New Happy Hour

Let's cut to the chase: Fred Godfrey is not your garden-variety tech mogul droning on about disruption.  Oh no, he's the mastermind behind Origin, a...
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Adtech

AdTech’s Virtuous Crusader: Drew Stein’s Audigent Revolution

So, ad tech often feels like a byzantine maze of acronyms and fleeting digital footprints but Drew Stein of Audigent emerges not just as...
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Adtech

Retail Networks’ Dirty Little Secret: Driving Traffic to Digital Dumpsters

As the digital advertising ecosystem tries to navigate its way through the murky waters of Made-For-Advertising (MFA) sites, it seems we're witnessing a classic...
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Adtech

Browsing the Fallout: The Internet’s Best Takes on the End of Cookie

Picture this: a farewell party for the third-party cookie, complete with a tiny violin playing in the background as digital marketers gather around, some...
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Adtech

AdTech Exposed: Peeling Off the Privacy Layers with John Piccone

Yeah, sometimes it feels like onlnie advertising ins nothing more than a high-stakes casino, where the bright lights of data and algorithms beckon with...
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Adtech

Disney Gets Dirty: Playing in Programmatic’s Muddy Waters

Once upon a time, Disney stood as the epitome of wholesome family entertainment. But now, the House of Mouse...
Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of my previous endeavor—dusted it off like some overambitious Frankenstein experiment—I...

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Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...
Adtech

From Big Ideas to Tiny Banners: How #Adtech Shrinks the Dream

When I resurrected this newsletter from the ashes of...

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Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...
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