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2023’s AdTech Odyssey: Navigating the Six Trends That Illuminated the Digital Landscape

As we stand on the cusp of a pristine year, it is but second nature to pivot our collective gaze towards the all-encompassing tapestry...
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Adtech

Yahoo! Rises from the Digital Ashes: An AI Comeback Tale.

Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name is making an extraordinary comeback....
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Adtech

Billion-Dollar Blindspots: The ANA Report’s Eye-Opening Revelations

In the complex world of digital advertising, the Association of National Advertisers (ANA) has released a groundbreaking report, shedding light on the often opaque...
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Adtech

Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces

This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic technology landscape finds itself at...
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Adtech

The Great Attribution Illusion: A Marketer’s Modern-Day Haunting

Attribution in marketing is a specter that haunts the digital corridors with promises and pitfalls alike—a phantom stitched together by algorithms and assumptions. As...
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Adtech

From Courtside to Center Stage: Otterman’s Macy’s Marvel

Enter the grand narrative of American retail, where a new character has emerged on the stage of Macy’s, that venerable institution of commerce and...
Adotat Staff -
Adtech

The CTV Conundrum: Hitting Targets or Missing Marks?

In the ever-shifting landscape of the digital age, where trends flicker and fade like a desert mirage, a new narrative has taken center stage:...
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Adtech

Neon Narratives: How the MSG Sphere Turned Vegas into a Digital Auto Showroom

In the electric heart of Las Vegas, where neon dreams and digital fantasies blend seamlessly, stands the MSG Sphere – a colossal orb not...
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Adtech

From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

The Trade Desk is doing a masterclass in the fine art of playing dumb, denying they're building a TV...
Adtech

From Digital Dragnet to Detective Drama: Gayla Huber is Compliance’s MVP

Welcome to the digital wild west, where brand bandits roam freely and marketing cowboys shoot from the hip. In...
Adtech

Google’s Monopoly Game: All the Pieces, All the Power

Roll up, roll up! Welcome to the greatest show in Silicon Valley—a legal battle royale where the DOJ is...

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From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

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Google’s Monopoly Game: All the Pieces, All the Power

Roll up, roll up! Welcome to the greatest show...

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