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Surviving the AdTech Sietch:  Lessons Learned from the Fremen of Dune

Strap in, fellow spacefarers, and prepare for a journey across the cosmos—or rather, the equally bizarre and unpredictable universe of AdTech. As Frank Herbert's...
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Adtech

Tech Titans on the Turf: The Trade Desk’s Offensive Against Google

In the high-stakes game of digital advertising, The Trade Desk and Google are like rival football teams, each with its own playbook, vying for...
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Adtech

Survivor: Adtech Edition. Layoffs, AI, and the Quest for Relevance

The capricious world of online advertising: where the only constant is change, and the recent shifts are as dramatic as a telenovela finale. As...
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Adtech

The Attention Alchemist: How Yan Liu is Redefining TV’s Golden Metric

In the restless panorama of media and technology, where the flickering screens hold sway over the collective gaze, Yan Liu stands as a visionary...
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Adtech

No Cookie Left Behind: The Great Chrome Deprecation Debacle

The adtech world: where the only constant is change, and what a rollercoaster it's been lately! Let's dive into the saga of Chrome's cookie...
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Adtech

Cutting Through Chaos: AdTech’s Lean, Mean Cost-Cutting Crusade

Welcome to 2024, the year that the AdTech industry decided to throw itself a surprise party, only to realize it had forgotten to invite...
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Adtech

Identity Icing: Shaping Marketing Identity in a Post-Cookie World

This week at ADOTAT, we embark on an exhaustive journey into the realm of identity in marketing. We are not just scratching the surface;...
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Adtech

Ad-tastic Alchemy: Turning User Experience into Gold

The world of online advertising is a place where publishers are akin to alchemists, tasked with the challenging yet crucial role of transforming the...
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Adtech

From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

The Trade Desk is doing a masterclass in the fine art of playing dumb, denying they're building a TV...
Adtech

From Digital Dragnet to Detective Drama: Gayla Huber is Compliance’s MVP

Welcome to the digital wild west, where brand bandits roam freely and marketing cowboys shoot from the hip. In...
Adtech

Google’s Monopoly Game: All the Pieces, All the Power

Roll up, roll up! Welcome to the greatest show in Silicon Valley—a legal battle royale where the DOJ is...

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From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

The Trade Desk is doing a masterclass in the...
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Google’s Monopoly Game: All the Pieces, All the Power

Roll up, roll up! Welcome to the greatest show...

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