Enter the grand narrative of American retail, where a new character has emerged on the stage of Macy’s, that venerable institution of commerce and culture. Sharon Otterman assumes the role of Chief Marketing Officer, not just as a functionary, but as a harbinger of change in an epoch where retail intersects with spectacle, storytelling, and … Read more
In the ever-shifting landscape of the digital age, where trends flicker and fade like a desert mirage, a new narrative has taken center stage: the saga of Connected TV (CTV). This isn’t just a subtle shift in advertising mediums; it’s akin to jumping from a paperback to a holographic novel. Marketers, once kings of the … Read more
In the electric heart of Las Vegas, where neon dreams and digital fantasies blend seamlessly, stands the MSG Sphere – a colossal orb not just redefining the city’s skyline but reshaping the very canvas of advertising. This isn’t your average billboard; it’s a 580,000 square feet digital juggernaut, where the bright, LED-lit future of auto … Read more
Everyone knows that streaming giants are rewriting the rules of television and digital advertising and beacuse of this we are witnessing a monumental shift. Major streaming video providers are stepping up, challenging Nielsen’s long standing monopoly in TV ratings, signaling a new era in ad measurement. At the forefront of this shift is NBCUniversal, which … Read more
As we approach 2024, the global advertising market is on the brink of surpassing the $1 trillion mark, marking a new era in the world of advertising technology (AdTech). This burgeoning field, a confluence of retail, fintech, and programmatic advertising, is set to redefine the landscape of how businesses connect with their audiences. The AdTech … Read more
In the ever-shifting, often bewildering universe of digital advertising, marketers are forever on the prowl for the latest tricks to mesmerize their audience while preserving their privacy. We’ve talked about this numerous times here. In recent times, one tactic has risen steadily through the ranks – Contextual Targeting. It’s a peculiar beast, distinct from its … Read more
Within the intricate tapestry of the adtech realm, a narrative unfolds—one where first-party data isn’t just a commodity but a covenant between the consumer and the digital world they inhabit. A As the oracle of this domain, Joe Zappa of Sharp Pen Media, articulates the pivot towards a model where advertisers dance with data they’ve … Read more
In the grand, flamboyant circus of digital marketing, where every marketer is a tightrope walker and every campaign a daring high-wire act, ad tech curation emerges not merely as a safety net, but as a magical trampoline, catapulting brands into the dizzying heights of audience engagement. It’s far more than a buzzword bandied about in … Read more
Picture this: You’re a high-flying marketer, charting your course through the digital skies. Your flight instruments? A plethora of data points that tell you who’s eyeballing your ads and when. But suddenly, you’re flying blind, all thanks to a phenomenon we’re calling “Signal Loss.” Signal Loss is akin to a pilot losing their instruments mid-flight. … Read more
Alarm bells should be ringing throughout the digital advertising industry as recent findings have brought to light a glaring discrepancy that challenges the integrity of Unruly (now Tremor International Ltd. or Nexxen), once a bastion of brand safety and responsible media. It seems the online advertising juggernaut might have been caught asleep at the wheel, … Read more
Our personal details are the coin of the realm — and we find ourselves at an odd juncture—a privacy parade, bustling and vibrant, with tech titans and data brokers waving the banners high for data protection and user privacy. Yet, if one dares to peek behind the elaborate floats and the glossy brochures, the truth … Read more
The murmurs are growing louder, and the shadows in the alleyways whisper of a return — the Bid Duplications are back. It’s time to peer into this digital twilight and unravel the tales entwined within. In the digital cosmos of programmatic advertising, bid requests are nothing short of sacred rituals — the beckoning calls from … Read more
Where jargon flows freely and acronyms rule the day, there exists a creature so elusive and enigmatic that it sends shivers down the spines of even the most seasoned ad tech experts. This creature, my friends, is known as Supply Path Optimization (SPO), and it’s a beast that’s been lurking in the shadows, ready to … Read more
It seems our modern age’s three certainties are death, taxes, and—judging by a recent report from Advertiser Perceptions and Claravine—getting the wrong ad 33% of the time. With the advancements in ad tech, you’d think the robots knew us. But as it turns out, the algorithms have their own brand of humor. Alright, roll up … Read more
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