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Adtech

The Ad Tech Drama: Colossus, Adalytics, and Augustine Fou

If you haven’t heard the buzz about Colossus and Adalytics, you’ve likely been hiding under a rock—or perhaps just been too busy doom-scrolling to...
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Adtech

Selling Adtech in 2024: Shiv Gupta’s Guide to Winning Friends and Influencing Algorithms

Selling adtech in 2024? Strap in, because this isn’t your grandpa’s sales playbook. Gavin Dunaway, the marketing maestro at The Media Trust, scribbled down...
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Adtech

Dynamic Video Overlays: Finally, Ads That Don’t Make You Want to Scream

As always let’s cut the fluff and get right to the really yummy juicy bits. Meet Aperture, Origin's latest brainchild that's about to turn...
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Adtech

How The Trade Desk Became the Ghost in the Marketing Machine

Enter Olivia Kory, the Head of Strategy at Haus: “The Trade Desk has to be the most successful company that no marketer I know...
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Adtech

Welcome to the Brave New World of Call Centers – Now with 99% Less Human Interaction!

Guess What? Frank Casale, the grandmaster of outsourcing, has just unveiled his latest white paper, "The Call Center of the Future," and it's as...
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Adtech

Retail Media Networks: Still Not Ready for Prime Time (But Huge Potential Looms)

Retail Media Networks (RMNs) have been hyped as the advertising messiah, promising brands a golden ticket of rich consumer data and prime ad real...
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Adtech

Sucker Punching Clickbait: David Kohl’s Fight for Ad Integrity

Alright, folks, brace yourselves. We've got a hot one today on "The Adotat Show." David Kohl, the ad tech guru who's been everywhere from...
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Adtech

Why Your Programmatic Strategy Sucks Without Curation (And How to Fix It)

I’m Pesach Lattin, and if you’re not familiar with me, you probably haven’t been paying attention to the ad tech world. I’ve been in...
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