A persistent and insidious issue lurks, often unnoticed by the everyday internet user yet acutely problematic for industry insiders: bid duplication. This issue, while not as visible as the flashy advancements in AI targeting or the revolutionary promises of blockchain for transparency, plays a pivotal role in the digital advertising ecosystem, subtly but significantly skewing … Read more
Strap in, fellow spacefarers, and prepare for a journey across the cosmos—or rather, the equally bizarre and unpredictable universe of AdTech. As Frank Herbert’s “Dune” unfolds on the desert planet of Arrakis, we find surprising echoes in the world of online advertising. Here’s an irreverent, comprehensive dive into how AdTech in 2024 is starting to … Read more
In the high-stakes game of digital advertising, The Trade Desk and Google are like rival football teams, each with its own playbook, vying for the championship title in a league where the rules are constantly changing. The recent accusation by The Trade Desk’s CMO, Ian Colley, that Google has to “bribe companies” to test their … Read more
The capricious world of online advertising: where the only constant is change, and the recent shifts are as dramatic as a telenovela finale. As 2023 waved goodbye, the industry stood tall, proud of its employment zenith. But as we all know, what goes up must come down. Enter the stage, the seers of the corporate … Read more
In the restless panorama of media and technology, where the flickering screens hold sway over the collective gaze, Yan Liu stands as a visionary sculptor of invisible data. As CEO and co-founder of TVision, Liu is not merely observing the tides of television viewership but actively reshaping the way brands, agencies, and TV media sellers … Read more
The adtech world: where the only constant is change, and what a rollercoaster it’s been lately! Let’s dive into the saga of Chrome’s cookie deprecation, shall we? It’s a tale peppered with data, drama, and a dash of digital Darwinism. First off, the stage is set by Paul Bannister from Raptive, who’s been playing data … Read more
Welcome to 2024, the year that the AdTech industry decided to throw itself a surprise party, only to realize it had forgotten to invite stability. In this whirlwind of a year, we’re witnessing a consolidation in the industry that’s less like a well-orchestrated ballet and more like a flash mob in a bazaar. Picture this: … Read more
This week at ADOTAT, we embark on an exhaustive journey into the realm of identity in marketing. We are not just scratching the surface; we’re delving into the nuances, challenges, and opportunities that this pivotal aspect of marketing presents. This exploration culminated in an engaging roundtable discussion with leading experts, offering diverse perspectives on how … Read more
The world of online advertising is a place where publishers are akin to alchemists, tasked with the challenging yet crucial role of transforming the digital landscape into a harmonious space where advertising complements and enhances the user experience. This requires a nuanced understanding of user behavior, technological prowess, and creative ingenuity. 1. The Art of … Read more
As we stand on the cusp of a pristine year, it is but second nature to pivot our collective gaze towards the all-encompassing tapestry that unfurled in 2023’s advertising technology (AdTech). Picture, if you will, a grand labyrinth bathed in the resplendent glow of digital luminescence—a labyrinth where the intricate choreography of innovation, strategy, and … Read more
Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name is making an extraordinary comeback. Yahoo, the once-ubiquitous portal to the online universe, is scripting a revival that’s as unexpected as it is impressive. This resurgence is not just a tale of technological innovation; it’s a … Read more
In the complex world of digital advertising, the Association of National Advertisers (ANA) has released a groundbreaking report, shedding light on the often opaque and misunderstood intricacies of programmatic media buying. This detailed study, analyzing an impressive $123 million in advertising spend from notable brands such as State Farm, Mondelez, and Discover, spans the period … Read more
This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic technology landscape finds itself at the epicenter of innovation. At the helm of this digital revolution stands FreeWheel, a global video ad server powerhouse, that has played a pivotal role in shaping the streaming TV industry … Read more
Attribution in marketing is a specter that haunts the digital corridors with promises and pitfalls alike—a phantom stitched together by algorithms and assumptions. As we navigate this shadowy realm, six oracles of the industry offer their insights, sometimes biting, other times bemused, about the true nature of this elusive beast. Judy Shapiro, CEO of engageSimply, … Read more
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