Wednesday, February 5, 2025

Adtech

 Kevel’s Chief Alchemist: James Avery Turns Retail Media into Gold

[youtube https://www.youtube.com/watch?v=2YnBjDZ9ClQ?si=hkPTs9T8NVYRKQ9u&autoplay=1&w=560&h=315] James Avery doesn’t see the world quite the same as the rest of us. Where we see obstacles, he sees opportunities. This visionary...

Third Party FTC Liability for Participating in Deceptive Advertising Practices

The FTC has initiated a number of investigations and enforcement actions in recent years holding companies responsible for consumer injury caused by others or in which...

What Exactly is ID Spoofing?

Welcome to the latest installment of "Ad Tech’s Dirty Laundry," where we expose the industry's unsavory secrets like they’re yesterday's gym socks. Today, we’re...

Taking Out the Trash: How Innovators Are Detoxing Adtech

Welcome to the wild world of adtech, where the middlemen – those those highway robbers, money-grubbing gatekeepers, and digital parasite – have reigned supreme...

Marketing Minus the BS: Joe Zappa’s Straight Shooter Tips

Ladies and gents, gather around and let me introduce you to the enigma that is Joe Zappa, the Adtech Marketing Whisperer. Now, before you...

Jeff Green’s Identity Crisis: The Trade Desk Becomes an Ad Network

Hold onto your coffee, The Trade Desk just threw us a curveball by pivoting to become an advertising network. You heard right. The beloved...

The Bullshit AdTech Guru: How to Spot a Fake Expert in a Sea of Snake Oil Salesmen

Adtech is a confusing maze, and let’s not kid ourselves—it’s a veritable circus out there. Even the so-called top experts often seem like they’re...

Oh, Look! Another Day, Another Scandal with Colossus: Direct Digital Holdings Under Fire

Alright, folks, grab your popcorn because we've got ourselves another juicy corporate drama. Yesterday, a shareholder class action suit was filed against Direct Digital...

Latest news

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing Genius Every so often, a guest comes along who doesn’t just...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the rebellious new kid with no commercials, endless content, and an...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by which the Federal Trade Commission exercises its compulsory process authority...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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