A persistent and insidious issue lurks, often unnoticed by the everyday internet user yet acutely problematic for industry insiders: bid duplication. This issue, while not as visible as the flashy advancements in AI targeting or… Twice the Bids, Twice the Trouble: A Programmatic Advertising Farce
Strap in, fellow spacefarers, and prepare for a journey across the cosmos—or rather, the equally bizarre and unpredictable universe of AdTech. As Frank Herbert’s “Dune” unfolds on the desert planet of Arrakis, we find surprising… Surviving the AdTech Sietch: Lessons Learned from the Fremen of Dune
In the high-stakes game of digital advertising, The Trade Desk and Google are like rival football teams, each with its own playbook, vying for the championship title in a league where the rules are constantly… Tech Titans on the Turf: The Trade Desk’s Offensive Against Google
The capricious world of online advertising: where the only constant is change, and the recent shifts are as dramatic as a telenovela finale. As 2023 waved goodbye, the industry stood tall, proud of its employment… Survivor: Adtech Edition. Layoffs, AI, and the Quest for Relevance
In the restless panorama of media and technology, where the flickering screens hold sway over the collective gaze, Yan Liu stands as a visionary sculptor of invisible data. As CEO and co-founder of TVision, Liu… The Attention Alchemist: How Yan Liu is Redefining TV’s Golden Metric
The adtech world: where the only constant is change, and what a rollercoaster it’s been lately! Let’s dive into the saga of Chrome’s cookie deprecation, shall we? It’s a tale peppered with data, drama, and… No Cookie Left Behind: The Great Chrome Deprecation Debacle
Welcome to 2024, the year that the AdTech industry decided to throw itself a surprise party, only to realize it had forgotten to invite stability. In this whirlwind of a year, we’re witnessing a consolidation… Cutting Through Chaos: AdTech’s Lean, Mean Cost-Cutting Crusade
This week at ADOTAT, we embark on an exhaustive journey into the realm of identity in marketing. We are not just scratching the surface; we’re delving into the nuances, challenges, and opportunities that this pivotal… Identity Icing: Shaping Marketing Identity in a Post-Cookie World
The world of online advertising is a place where publishers are akin to alchemists, tasked with the challenging yet crucial role of transforming the digital landscape into a harmonious space where advertising complements and enhances… Ad-tastic Alchemy: Turning User Experience into Gold
As we stand on the cusp of a pristine year, it is but second nature to pivot our collective gaze towards the all-encompassing tapestry that unfurled in 2023’s advertising technology (AdTech). Picture, if you will,… 2023’s AdTech Odyssey: Navigating the Six Trends That Illuminated the Digital Landscape
Silicon Valley giants and plucky startups alike vie for the spotlight in the adtech world but a familiar name is making an extraordinary comeback. Yahoo, the once-ubiquitous portal to the online universe, is scripting a… Yahoo! Rises from the Digital Ashes: An AI Comeback Tale.
In the complex world of digital advertising, the Association of National Advertisers (ANA) has released a groundbreaking report, shedding light on the often opaque and misunderstood intricacies of programmatic media buying. This detailed study, analyzing… Billion-Dollar Blindspots: The ANA Report’s Eye-Opening Revelations
This era is definitely characterized by the rapid and transformative growth of streaming television, and the advertising and programmatic technology landscape finds itself at the epicenter of innovation. At the helm of this digital revolution… Streaming TV’s Power Couple: FreeWheel and Index Exchange Join Forces
Attribution in marketing is a specter that haunts the digital corridors with promises and pitfalls alike—a phantom stitched together by algorithms and assumptions. As we navigate this shadowy realm, six oracles of the industry offer… The Great Attribution Illusion: A Marketer’s Modern-Day Haunting