Attention Metrics: The Ad Industry’s New Favorite Buzzword
2024 will forever be known as the year advertisers got collectively obsessed with attention metrics. And why...
The Federal Trade Commission is watching the healthcare lead generation industry closely.
On December 10, 2024, the Federal Trade Commission announced that it has sent...
Look, marketing land is littered with marketers clinging to old-school attribution models tighter than a toddler with a filthy stuffed bunny. In a world...
Adtech is starting to feel like a carnival funhouse—flashy, disorienting, and filled with surprises that make you question your life choices. Take The Trade...
Connected TV (CTV) just got a wake-up call—or maybe a Molotov cocktail. The Trade Desk has announced Ventura, its new operating system slated for 2025,...