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Zac Johnson

Zac Johnson is one of the original super-affiliates, and perhaps the most popular blogger on affiliate marketing in the world. Unlike gurus who claim to have made money, he still is involved in building businesses and monetizing performance based marketing.
Specials

Zac Johnson Slam Dunks Facebook Ads

Facebook Ads is an amazing tool, even just to play around with. I often find myself creating fan pages and setting up new ad...
Zac Johnson -
Specials

Zac Johnson’s Proven Ways to Jumpstart Facebook Campaigns

When it comes to creating an new ad campaign on Facebook, you can usually guess what demographics are going to work. Wouldn't it be...
Zac Johnson -
Specials

Five Killer Examples of How to Make Your Facebook Ads Pop!

Besides the overall return on investment from your Facebook Ads campaigns, we can pretty much determine that it's all about the click! The click...
Zac Johnson -

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Leaders

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...
Marketing Madness

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...
Lawyers Run The World

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...
Lawyers Run The World

Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
Adtech

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
Adtech

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
Marketing Madness

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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