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Zac Johnson

Zac Johnson is one of the original super-affiliates, and perhaps the most popular blogger on affiliate marketing in the world. Unlike gurus who claim to have made money, he still is involved in building businesses and monetizing performance based marketing.
Specials

Zac Johnson Slam Dunks Facebook Ads

Facebook Ads is an amazing tool, even just to play around with. I often find myself creating fan pages and setting up new ad...
Zac Johnson -
Specials

Zac Johnson’s Proven Ways to Jumpstart Facebook Campaigns

When it comes to creating an new ad campaign on Facebook, you can usually guess what demographics are going to work. Wouldn't it be...
Zac Johnson -
Specials

Five Killer Examples of How to Make Your Facebook Ads Pop!

Besides the overall return on investment from your Facebook Ads campaigns, we can pretty much determine that it's all about the click! The click...
Zac Johnson -

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Adtech

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...
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AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...
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Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...
Adtech

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...
Marketing Madness

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...
Adtech

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Scope3 just shook up the ad tech world by...
Adtech

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...
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Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...
Gaming

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

If you think mobile gaming ads are as enjoyable...
Data

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...

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