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Adotat Staff

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Marketing Madness

Reeling in the Views: Instagram’s TikTok Rival Takes a Dive

For over two years, Instagram has been trying to compete with TikTok by promoting its short-form video format, Reels. However, in recent weeks, brands...

Adotat Staff - 2023-02-23

Leaders

Sarah Hodges Appointed as Chief Marketing Officer at Procore Technologies

Procore Technologies, a leading global provider of construction management software, has announced the appointment of Sarah Hodges as its Chief Marketing Officer (CMO). In...

Adotat Staff - 2023-02-23

News

The Price of Late: Late Payments Take Toll on Advertising Supply Chain

Late payments have become a growing issue in the advertising industry, according to a new report released by online ad-revenue exchange OAREX. The data,...

Adotat Staff - 2023-02-23

Marketing Madness

TikTok: Banned by Governments, Embraced by Brands

TikTok, the wildly popular short-form video app, continues to be banned by an increasing number of governmental bodies around the world, even as it’s...

Adotat Staff - 2023-02-23

Lawyers Run The World

Can the FTC Tackle Text Spam? Proposed Rules Say Yes

Unsolicited text messages are a nuisance that many people have experienced, and they can even be harmful if they contain fraudulent or deceptive content....

Adotat Staff - 2023-02-23

Marketing Madness

CMOs Remain Optimistic Despite Economic Winds of Change

Despite economic headwinds, Chief Marketing Officers (CMOs) remain optimistic about emerging technologies such as artificial intelligence (AI) and ChatGPT for customer targeting and behavior...

Adotat Staff - 2023-02-23

Artificial Intelligence

Scott Leatherman: How to Make AI Work in Marketing

In today's world of business, marketing technology plays a significant role in enabling organizations to stay ahead of the competition. With the increasing use...

Adotat Staff - 2023-02-22

Leaders

Blend CMO Hila Shitrit Nissim: How to Use Localization in Marketing

BLEND CMO Hila Shitrit Nissim believes that localization in modern marketing is the key to success. We have followed her career and advice, and...

Adotat Staff - 2023-02-22

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