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Adotat Staff

ADOTAT: Where brilliance meets marketing magic! Our team of marketing aficionados is here to make your brand shine. With 30,000+ C-level subscribers, we're the go-to online advertising publication for Chief Marketing Officers. Join us as we redefine the art of captivating audiences and turning heads in the world of marketing and advertising. Together, we'll make your brand the talk of the town!
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Marketing Madness

Lisa Chaikin and Awin: Experimenting with Success in Affiliate Marketing

Affiliate marketing has become a vital marketing tool for brands across various industries. Lisa Chaikin, the Group Marketing Director at Awin, a leading affiliate...
Adotat Staff -
Hiring & Management

Javier Campopiano brings his limitless creativity to McCann Worldgroup’s global network

McCann Worldgroup, one of the world's leading advertising agencies, has made a major move by announcing Javier Campopiano as their new global chief creative...
Adotat Staff -
Metaverse

The Metaverse’s Security Dilemma: Decentralized Ownership vs. Centralized Protection

Web3 is the evolution of the internet, where the centralized control mechanism is eliminated, and data ownership is given back to the users. The...
Adotat Staff -
Metaverse

From Snow Crash to the Metaverse: Neal Stephenson’s Vision for the Future

Neal Stephenson, a renowned science-fiction author and co-founder of Lamina1, a blockchain-based start-up that aims to build an expansive metaverse, recently discussed his views...
Adotat Staff -
Hiring & Management

Can We Use the Metaverse for Recruiting?

Recruiting in the Metaverse is revolutionizing the talent war, and it may well be the future of recruitment. The Metaverse is projected to become...
Adotat Staff -
News

DanAds and McClatchy’s Dynamic Duo: The Latest Self-Service Ad Platform

DanAds, a prominent advertising technology firm, has joined forces with McClatchy, one of the largest media companies in the United States with over 80...
Adotat Staff -
Marketing Madness

WTF is Ad Maturity

Ad maturity refers to the state of readiness of advertising technology (adtech) and associated infrastructure. It is a critical factor in programmatic advertising, which...
Adotat Staff -
Leaders

Who is Benjamin De Castro, CMO of Mixbook

Benjamin De Castro is a seasoned marketing executive with experience in various industries, including financial services, eBooks, and now, photo books. He recently joined...
Adotat Staff -
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Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...
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Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

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The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

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