Most recent articles by:

Adotat Staff

ADOTAT: Where brilliance meets marketing magic! Our team of marketing aficionados is here to make your brand shine. With 30,000+ C-level subscribers, we're the go-to online advertising publication for Chief Marketing Officers. Join us as we redefine the art of captivating audiences and turning heads in the world of marketing and advertising. Together, we'll make your brand the talk of the town!

Marketing Madness

GumGum Takes the Lead in Providing a Safe Ad Environment

GumGum, the contextual first, global advertising platform, has announced that it is upgrading its ad exchange to include enhanced brand safety protection through Verity™,...

Adotat Staff - 2023-03-16

Leaders

Jenny Wall joins VideoAmp, Says goodbye to slime and hello to streaming

VideoAmp, a leading advertising measurement platform, has hired former Nickelodeon executive Jenny Wall as its Chief Marketing Officer, a newly created position. Wall, who...

Adotat Staff - 2023-03-13

Leaders

NotCo, Chile’s Revolutionary Plant-Based Food Company, Hires Industry Veteran Fernando Machado as CMO

NotCo, the Chilean-based food tech company that has revolutionized the plant-based food industry with its patented AI technology named Giuseppe, has announced the hiring...

Adotat Staff - 2023-03-13

Marketing Madness

WTF are Fake Virtual Influencers?

Influencer marketing has evolved to a new level as virtual influencers are becoming more popular among brands and consumers. The market was valued at...

Adotat Staff - 2023-03-08

Marketing Madness

Why Mark Zuckerberg Abandoned the Metaverse for AI, and Why You Should Care

The news spread quickly through the tech industry and beyond. Mark Zuckerberg, the billionaire tech tycoon and CEO of Meta Platforms, had quietly abandoned...

Adotat Staff - 2023-03-08

Hiring & Management

Wunderkind Names Bill Ingram as CEO to Scale Up Performance Marketing Game

Wunderkind, the performance marketing solution that has been a go-to for brands, publishers, and advertisers, is set to soar higher with the appointment of...

Adotat Staff - 2023-03-06

CTV/OTT Streaming

FuboTV Scores Big: Hits $1 Billion in Annual Revenue with Sports-First Strategy

FuboTV, the sports-first virtual MVPD, hit a major milestone in 2022, reaching $1 billion in global annual revenue for the first time. Despite raising...

Adotat Staff - 2023-02-27

Marketing Madness

Snapchat’s New BFF: My AI Chatbot Joins the Conversation

Snapchat is introducing a chatbot named “My AI” that will be powered by OpenAI’s latest version of ChatGPT. The goal is to make the...

Adotat Staff - 2023-02-27

1...678...12 Page 7 of 12

Must read

Adtech2024-12-20

Adotat Staff

Must read

2024: Goodbye Impressions, Hello Attention

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Sam Bloom: Marketing’s Last Sane Man?

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile Web Ads: The Walking Dead of Digital Marketing

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

ARCHIVE

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

LeoVegas Turns to Really Awesome Affiliate Management Program

KiYonna Carr, Scam or Legit Expert?

Must Read

FTC Sends Warning Letters to Healthcare Lead Generators

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

What is the Perfect Ad?

Hot Topics

About Us

Follow Us

UrbanObserver

Adotat Staff

Must read

ARCHIVE

Must Read

Hot Topics

About Us

Follow Us