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Adotat Staff

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Marketing Madness

GumGum Takes the Lead in Providing a Safe Ad Environment

GumGum, the contextual first, global advertising platform, has announced that it is upgrading its ad exchange to include enhanced brand safety protection through Verity™,...
Adotat Staff -
Leaders

Jenny Wall joins VideoAmp, Says goodbye to slime and hello to streaming

VideoAmp, a leading advertising measurement platform, has hired former Nickelodeon executive Jenny Wall as its Chief Marketing Officer, a newly created position. Wall, who...
Adotat Staff -
Leaders

NotCo, Chile’s Revolutionary Plant-Based Food Company, Hires Industry Veteran Fernando Machado as CMO

NotCo, the Chilean-based food tech company that has revolutionized the plant-based food industry with its patented AI technology named Giuseppe, has announced the hiring...
Adotat Staff -
Marketing Madness

WTF are Fake Virtual Influencers?

Influencer marketing has evolved to a new level as virtual influencers are becoming more popular among brands and consumers. The market was valued at...
Adotat Staff -
Marketing Madness

Why Mark Zuckerberg Abandoned the Metaverse for AI, and Why You Should Care

The news spread quickly through the tech industry and beyond. Mark Zuckerberg, the billionaire tech tycoon and CEO of Meta Platforms, had quietly abandoned...
Adotat Staff -
Hiring & Management

Wunderkind Names Bill Ingram as CEO to Scale Up Performance Marketing Game

Wunderkind, the performance marketing solution that has been a go-to for brands, publishers, and advertisers, is set to soar higher with the appointment of...
Adotat Staff -
CTV/OTT Streaming

FuboTV Scores Big: Hits $1 Billion in Annual Revenue with Sports-First Strategy

FuboTV, the sports-first virtual MVPD, hit a major milestone in 2022, reaching $1 billion in global annual revenue for the first time. Despite raising...
Adotat Staff -
Marketing Madness

Snapchat’s New BFF: My AI Chatbot Joins the Conversation

Snapchat is introducing a chatbot named “My AI” that will be powered by OpenAI’s latest version of ChatGPT. The goal is to make the...
Adotat Staff -
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Adtech

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...
Marketing Madness

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...
Adtech

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...
Adtech

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...
Marketing Madness

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...
Adtech

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Scope3 just shook up the ad tech world by...
Adtech

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...
Marketing Madness

Plant-Powered Profits: Riding the Rocket Ship of Vegan Markets

The plant-based food market is like a rocket ship...
Gaming

Breaking the Sound Barrier in Mobile Gaming Ads: Elad Stern Isn’t Playing by the Old Rules

If you think mobile gaming ads are as enjoyable...
Data

The Halo Effect Strikes Again: Why Good Ads Make Your Product Look Great

Les Binet isn’t just an advertising legend; he’s a...

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