Sunday, December 22, 2024

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Adotat Staff

ADOTAT: Where brilliance meets marketing magic! Our team of marketing aficionados is here to make your brand shine. With 30,000+ C-level subscribers, we're the go-to online advertising publication for Chief Marketing Officers. Join us as we redefine the art of captivating audiences and turning heads in the world of marketing and advertising. Together, we'll make your brand the talk of the town!

Laura Goldberg: The Data-Driven CMO Shaping the Future of Marketing

Laura Goldberg, a seasoned marketer with an impressive track record, has led growth strategies for some of the biggest names in e-commerce, including the...

We ❤ NYC”: A New Logo with Mixed Reviews

New York City has unveiled a new logo for its “We Love NYC” campaign and the reactions have been… interesting. The design features a...

Impact.com Hires Talent-Whisperer Michelle Denman as CPO

Impact.com, the world's leading partnership management platform, has recently announced the appointment of Michelle Denman as their new Chief People Officer (CPO). This is...

Walmart teams up with Innovid to deliver smarter TV ads: Say goodbye to boring commercials

Walmart is partnering with Innovid to help advertisers on its demand-side platform create more personalized and interactive ad creatives for connected TVs. Innovid will...

FuboTV Drops “TV” from Brand Name in New Rebranding Effort

FuboTV, the popular virtual multichannel video programming distributor (vMVPD), has rebranded its name to simply "Fubo." The name change represents a new focus on...

Bad Ass Coffee of Hawaii Names Chris Ruszkowski as CMO: Bracing for Strong Brew Growth!

Bad Ass Coffee of Hawaii, a leading coffee franchise known for its premium sourcing of Hawaiian coffees and memorable cafes, has announced the appointment...

Frios Gourmet Pops Taps Marketing Expert to Help Them Lick the Competition

Frios Gourmet Pops, the rapidly growing franchise known for their delicious and creative popsicle flavors, has recently appointed Jennifer Rogers as their new Chief...

Exclusive Markets: The New Face of Finance with Hemant Kumar as CMO

Exclusive Markets, the multi asset brokerage firm with a global presence, has announced the appointment of Hemant Kumar as its new Chief Marketing Officer....

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope...

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy,...

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...