Sunday, December 22, 2024

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Adotat Staff

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Lies, Damn Lies, and Advertisements: FTC Sends Warning to Gwyneth Paltrow

The Federal Trade Commission (FTC) has issued a warning to advertisers, urging them to back up their product claims or face steep civil penalties....

Will the Advertising Industry Collapse in 2024?

As the dust settles on the collapse of Silicon Valley Bank and Signature Bank, the ad industry is left wondering if this is the...

Musk’s Twitter Follies: Alienating Advertisers and Pushing Profits Down

Elon Musk, the eccentric billionaire and CEO of SpaceX and Tesla, is making headlines once again as he prepares to attend the upcoming MMA...

Virtual Dreams, Real Nightmares: The Pitfalls of Metaverse Expansion

Retailers are walking back their metaverse expansion plans suddenly, causing some to question the future of this virtual world. Brands have been using the...

Epic Games’ Vision of the Metaverse: An Open and Interoperable Ecosystem

The concept of the metaverse has been around for decades, but it wasn't until recently that it gained mainstream attention. With the rise of...

The Future of HR Tech? HiBob’s New CMO Sarah Reynolds Thinks So

HiBob, the company behind Bob, the revolutionary HR platform, is excited to announce the appointment of Sarah Reynolds as its new Chief Marketing Officer....

Dolphin Entertainment makes a Splash with New CMO Hire Ellie Doty

Dolphin Entertainment, Inc. (NASDAQ:DLPN) has made a major splash in the entertainment, hospitality, and technology marketing industry with the hiring of Ellie Doty as...

Marketing Maverick Jeremy Cornfeldt Joins Tinuiti

Tinuiti, one of the largest independent performance marketing firms in the US, has appointed Jeremy Cornfeldt as its first-ever President. With over two decades...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope...

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy,...

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...