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Adtech

Quenching CTV’s Thirst: Adtech’s Guide to Data Springs

In the vast and evolving landscape of the advertising world, Connected TV (CTV) has emerged as a much-needed remedy for brands seeking to make...

Adotat Staff - 2023-07-31

CTV/OTT Streaming

HyphaMetrics Revolutionizes Media Measurement with UNIe: A Complete Understanding of Cross-Platform Consumption<

In an era of fragmented media landscapes and siloed data, HyphaMetrics, an independent media measurement company, is making waves with its groundbreaking UNIe (Unified...

Adotat Staff - 2023-05-22

Hiring & Management

Stila Cosmetics Dials Up the Glam Factor with Mary Rodrigues as CMO Extraordinaire

Stila Cosmetics, a prominent artistry beauty brand, has recently made an exciting announcement regarding the appointment of Mary Rodrigues as their new Chief Marketing...

Adotat Staff - 2023-05-22

Marketing Madness

Carbon-Neutral Clicks: A Guide to Reducing Your Online Advertising Footprint

As the world becomes increasingly digital, the impact of online advertising on the environment is becoming a growing concern. The carbon footprint of digital...

Adotat Staff - 2023-05-12

Marketing Madness

Crypto Emperor’s New Clothes: SEC Charges Terraform Labs and CEO Do Kwon for Alleged Securities Fraud

It had been almost a year since the algorithmic stablecoin Terra USD lost its peg, and the cryptocurrency market was still reeling from the...

Adotat Staff - 2023-04-18

Lawyers Run The World

Chargebacks911 Facing Feds for Alleged Unfair Practices

The Federal Trade Commission (FTC) and the State of Florida have jointly filed a lawsuit against Chargebacks911, a chargeback mitigation company, and its owners,...

Adotat Staff - 2023-04-18

News

BNP Engage Acquires Creative MMS to Expand Digital Marketing Services

In a move to bolster its digital marketing services, BNP Engage, the digital marketing services division of BNP Media, has acquired Creative MMS, a...

Adotat Staff - 2023-04-18

News

MiQ and SeenThis Join Forces to Streamline Creative Delivery for Eco-Conscious Brands

In today's fast-paced digital world, programmatic advertising is the backbone of modern marketing. However, as the online advertising industry continues to grow, so does...

Adotat Staff - 2023-04-18

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