Thursday, April 10, 2025
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Sam Sim

http://www.guppygames.com
Sam Sim of GuppyGames is a geeky but really cool guy (and just slightly better looking) who has an extensive background in affiliate and CPA direct responsive advertising. He also had experience in such cool companies as McDonalds, Zango and Avenue A | Razorfish.
Specials

Three Proven Ways to Diversify your Mobile Media Buys

With the exponential growth of mobile advertising, its important to ensure that as media buyers, we are diversifying our mobile buys across all facets...
Sam Sim -
Marketing Madness

Cost Per Download: Always Ensure Full Disclosure

Before downloading any free web application, users must ensure that proper disclosure is always provided before proceeding.  Oftentimes, I believe that download campaigns are...
Sam Sim -
Marketing Madness

Introducing the Bubblegum Network

Recently, Guppy just launched and announced the “Bubblegum Network” as a new business unit and brand under the Guppy umbrella. To clarify, Bubblegum Network...
Sam Sim -
Specials

CPM Media Buying from the Expert

“Good quality traffic,” is always every advertiser’s end goal. That’s really the key isn’t it? It’s such a challenge, particularly these days in our...
Sam Sim -

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Streaming’s Big Lie: The Future of TV Is Already Broke

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A civil investigative demand (“CID”) is the instrument by...
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Did Your Company Receive a Letter From the FTC?  FTC Warning Letters and Notices of Penalty Offense

Recipients of FTC warning letters and notices of penalty...
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The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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