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Ro Bhatia

Ro Bhatia is a results-driven executive with a diverse set of experience working in the SMB, Ecommerce, and Advertising space. He is currently the CMO at LimeLight, a startup that provides an ’end-to-end eCommerce platform for customer-centric brands He has held leadership roles at DexYP and HomeDepot before LimeLight. He has also worked at Yahoo, eBay, VMware, Google in varying capacity.
Marketing Madness

Why is subscription ecommerce so hot right now?

The new year has begun, which means you’ve probably been seeing quite a few articles about what “eCommerce in 2018” is going to look...
Ro Bhatia -

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Adtech

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
Marketing Madness

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
Adtech

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
Marketing Madness

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
Adtech

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...
Leaders

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...
Adtech

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope...
Marketing Madness

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...
Adtech

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy,...
Adtech

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...

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