Wednesday, January 22, 2025

Most recent articles by:

Robert Glazer

Robert Glazer is the founder of Acceleration Partners, a digital strategy and marketing agency for rapidly-growing consumer products and services companies. Acceleration Partners manages some of the industry’s top-performing affiliate marketing programs including adidas, Shutterfly, Tiny Prints, One King’s Lane, Blurb, Tea Collection, Shoedazzle, and Layla Grace. He is also a board member of the Performance Marketing Association.

Who is Killing Affiliate Marketing?

Recently, Impact’s Matt Moore authored a byline — one part explainer and one part future vision — on the affiliate marketing space, relative to marketing as...

How to Win Affiliate Marketing During Covid19

As Covid-19 disrupts “business as usual” and impacts consumer behavior around the world, companies of all shapes and sizes are discovering they must adjust...

Discovering Values during #Covid19

As weeks are turning into months in our new normal, I’ve found it helpful to spend time focusing on the progress being made in...

Closing Time

Let’s face it, it's pretty easy to be a great leader and kind to others when things are going well. When sales are doubling...

Art of Brevity

Last week was the deadline to turn in the draft of my next book, Outperform, which will be released next Fall and features the principles...

Practicing Distraction

I can say with confidence that I am probably the least popular person in my household this week. While there are likely a few...

Why Cheap Affiliate Management Doesn’t Work

ADOTAS – More often than not, companies that are not happy with the state of their affiliate program and/or their manager are struggling for one...

Need to Evaluate an Affiliate Program? Use a Tier Analysis

Marketing managers usually have a pretty good gut feel for their program costs. When it comes to affiliate, it is not uncommon for them...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...