Monday, December 23, 2024

Most recent articles by:

Robert Glazer

Robert Glazer is the founder of Acceleration Partners, a digital strategy and marketing agency for rapidly-growing consumer products and services companies. Acceleration Partners manages some of the industry’s top-performing affiliate marketing programs including adidas, Shutterfly, Tiny Prints, One King’s Lane, Blurb, Tea Collection, Shoedazzle, and Layla Grace. He is also a board member of the Performance Marketing Association.

Who is Killing Affiliate Marketing?

Recently, Impact’s Matt Moore authored a byline — one part explainer and one part future vision — on the affiliate marketing space, relative to marketing as...

How to Win Affiliate Marketing During Covid19

As Covid-19 disrupts “business as usual” and impacts consumer behavior around the world, companies of all shapes and sizes are discovering they must adjust...

Discovering Values during #Covid19

As weeks are turning into months in our new normal, I’ve found it helpful to spend time focusing on the progress being made in...

Closing Time

Let’s face it, it's pretty easy to be a great leader and kind to others when things are going well. When sales are doubling...

Art of Brevity

Last week was the deadline to turn in the draft of my next book, Outperform, which will be released next Fall and features the principles...

Practicing Distraction

I can say with confidence that I am probably the least popular person in my household this week. While there are likely a few...

Why Cheap Affiliate Management Doesn’t Work

ADOTAS – More often than not, companies that are not happy with the state of their affiliate program and/or their manager are struggling for one...

Need to Evaluate an Affiliate Program? Use a Tier Analysis

Marketing managers usually have a pretty good gut feel for their program costs. When it comes to affiliate, it is not uncommon for them...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope...

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy,...

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...