Tuesday, January 21, 2025

Most recent articles by:

Ricky Ahuja

A serial entrepreneur, Ricky Ahuja has been known and well respected for his strong acumen as an online marketer and social media expert. . His previous agency was ranked in the Top 10 on 2012 list of the “Top 10 Networks” and was most recently nominated as a Top 20 Ad Network on Blue Book survey by Revenue Performance. He is now the Director at Nutryst and working closely with John Crestani and Steve Lowry to build the leading Nutra only network.

Affiliate Summit Losers Will Never Listen

Well, it has now been two weeks since the last Affiliate Summit and it has become increasingly evident to me that most just don't...

Three Important Lessons Learned This Week

As we all know, there are a multitude of things vying and literally trying to grab your attention. As much as you try to...

Huge Facebook Advertising Fails

It’s easy to think that since Facebook is a giant social network with millions of Facebookers, placing ads there will bring you lots of...

Affiliate Summit Failures

It’s true, tradeshows are one of the best ways to network and get more clients for your business, but if you’re not careful, your...

6 Affiliate Lessons Learned from the NCAA Championship

As I watched the NCAA Championship game last night between Kentucky and Kansas it occurred to me that sports in general are a great...

Affiliate Fraud? No Way! What to Look Out For

Fraud – we have all experienced it in the real world – but affiliate fraud it is quite rampant in the affiliate world as...

Ryan Gray Makes Grinding Interesting

Grinding is the arduous task of doing something over and over again. Some people find it a bad term -- and others find it...

Byron Kho Unlocks Money Making

Byron Kho is the CEO of IDz Media, formerly InstantDollarz, an affiliate network and advertising solutions provider.  After graduating from the University of Pennsylvania...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...