Saturday, December 21, 2024

Most recent articles by:

Ricky Ahuja

A serial entrepreneur, Ricky Ahuja has been known and well respected for his strong acumen as an online marketer and social media expert. . His previous agency was ranked in the Top 10 on 2012 list of the “Top 10 Networks” and was most recently nominated as a Top 20 Ad Network on Blue Book survey by Revenue Performance. He is now the Director at Nutryst and working closely with John Crestani and Steve Lowry to build the leading Nutra only network.

5 Tips To Not Suck At The Affiliate Summit

It's that time of the year again, all the pain, the agony, the stress, of....... attending the Affiliate Summit. It can be a mass...

Facebook Vs. Twitter – You Make The Call

I am sure there will be some reaction to this post but having given it some thought - it seems to me that Twitter...

7 Amazing Trends To Watch in 2014

For the past few years, social media has moved steadily from a plaything for onliners to use to keep track of friends, family, and...

Takes Some Kahunas To Turns Down $3 Billion

Last week I wrote about why it made sense for Facebook to make a bid for SnapChat and overwhelmingly many wanted to see a...

$3 Billion for SnapChat – Not a WTF Move at All

Seriously Smart: Facebook’s offer to buy Snapchat for $3 billion Who would have thought a simple website where college students could upload personal profiles would...

Why You Shouldn’t Be Exhibiting at Affiliate Summit

While this is a re-post of one of my earlier posts of 2011, with the trade shows upcoming, I think it is very relevant...

Top 10 Inspirational Quotes

With all the negativism floating around in our industry - I figure  it is a good time to share my Top 10 Inspirational Quotes...

Aaron Hernandez – A Chilling Lesson for Affiliates

In light of the events that have taken place today, my condolences go out to the family and friends involved in the Aaron Hernandez...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope...

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy,...

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...