Sunday, January 26, 2025

Most recent articles by:

Richard B. Newman

Richard B. Newman is an Internet Lawyer at Hinch Newman LLP focusing on advertising law, Internet marketing compliance, regulatory defense and digital media matters. His practice involves conducting legal compliance reviews of advertising campaigns across all media channels, regularly representing clients in high-profile investigative proceedings and enforcement actions brought by the Federal Trade Commission and state attorneys general throughout the country, advertising and marketing litigation, advising on email and telemarketing best practice protocol implementation, counseling on eCommerce guidelines and promotional marketing programs, and negotiating and drafting legal agreements.

Bad News: Advertisers Liable Under California’s Anti-Commercial-Spam Law

On March 4th, 2013, in the matter of Bank v. American Home Shield Corp., the U.S. District Court for the Eastern District of New...

Regulators Still Enforcing Health Marketing Claims

The Federal Trade Commission and numerous state Attorneys’ General continue to actively police deceptive health-related marketing claims, including those relating to weight loss products. ...

Monetary Damages to FTC Based Upon Net Revenue

On appeal from the United States District Court for the Middle District of Florida, the United States Court of Appeals for the Eleventh Circuit...

Poker May Not Be Illegal Gambling According to Federal Court

A federal judge in New York has held that Texas Hold ‘Em poker is a game of skill and not illegal gambling under federal...

Do Your “Standard” Industry Contracts Protect Your Best Interests?

Even the very best business law attorney may not be able to assist a company to enforce a poorly drafted agreement. The litmus test for...

FTC Gives HP a Pass for Endorsement Guideline Violations

Earlier this month, Hewlett-Packard and its public relations company received a pass from the Federal Trade Commission for allegedly providing bloggers with $50 gift...

Is a ‘Privacy Bill of Rights’ Unlikely Under a Romney Administration?

Many are curious about what moves a Romney administration might make as it pertains to the ever-growing debate about domestic digital consumer privacy protections and data-handling...

FTC Issues Guidelines on Mobile App Makers

On September 5, the Federal Trade Commission published a guide intended to assist mobile application developers comply with truth-in-advertising and basic privacy principles when creating...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...