Wednesday, December 25, 2024

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Richard B. Newman

Richard B. Newman is an Internet Lawyer at Hinch Newman LLP focusing on advertising law, Internet marketing compliance, regulatory defense and digital media matters. His practice involves conducting legal compliance reviews of advertising campaigns across all media channels, regularly representing clients in high-profile investigative proceedings and enforcement actions brought by the Federal Trade Commission and state attorneys general throughout the country, advertising and marketing litigation, advising on email and telemarketing best practice protocol implementation, counseling on eCommerce guidelines and promotional marketing programs, and negotiating and drafting legal agreements.

New York State Continues Assault on Astroturfing

Following a lengthy investigation and enforcement process, the New York Attorney General announced this week that nineteen companies, including SEO companies and their clientele,...

Facebook to Pay $20 million and Amend its Terms of Service

An agreement requiring Facebook Inc. to pay $20 million and amend its terms of service to give users more control over use of their...

Legal: TCPA Express Written Consent Requirement Looms Ahead

The Telephone Consumer Protection Act of 1991 (“TCPA” or the “Act”) was enacted principally to bolster consumer privacy by addressing issues such as unsolicited...

What Law Applies to Your Employee Non-Compete Agreements

Last June, I stressed that while the law surrounding enforceable covenants not to compete varies from state-to-state, there are a few more general nationwide...

Important: FTC Updates Advertising Disclosure Guidelines

Updates to the Federal Trade Commission’s guidance document, Dot Com Disclosures, have been anticipated for almost two years.  After receiving substantial written feedback and...

Worried About the FTC? Feds and State Regulators in High Gear

There are many conceivable ways to avoid a federal or state regulator's spotlight.  What is somewhat confounding is that so many seem utterly disinterested...

Bad News: Advertisers Liable Under California’s Anti-Commercial-Spam Law

On March 4th, 2013, in the matter of Bank v. American Home Shield Corp., the U.S. District Court for the Eastern District of New...

Regulators Still Enforcing Health Marketing Claims

The Federal Trade Commission and numerous state Attorneys’ General continue to actively police deceptive health-related marketing claims, including those relating to weight loss products. ...

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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope...

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy,...

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...