Monday, January 27, 2025

Most recent articles by:

Richard B. Newman

Richard B. Newman is an Internet Lawyer at Hinch Newman LLP focusing on advertising law, Internet marketing compliance, regulatory defense and digital media matters. His practice involves conducting legal compliance reviews of advertising campaigns across all media channels, regularly representing clients in high-profile investigative proceedings and enforcement actions brought by the Federal Trade Commission and state attorneys general throughout the country, advertising and marketing litigation, advising on email and telemarketing best practice protocol implementation, counseling on eCommerce guidelines and promotional marketing programs, and negotiating and drafting legal agreements.

Compliance Warning Issued to Website Operators and Publishers

Earlier this year, the California State Senate passed an amendment to the California Online Privacy Protection Act (“CalOPPA”).  Effective January 1, 2014, website operators are...

Preserve the Right to a Local Fight in Your Marketing Agreements

Last year, I highlighted some of the risks involved with relying upon standard industry business contracts.  You can see that article here.  The designation of...

New York State Continues Assault on Astroturfing

Following a lengthy investigation and enforcement process, the New York Attorney General announced this week that nineteen companies, including SEO companies and their clientele,...

Facebook to Pay $20 million and Amend its Terms of Service

An agreement requiring Facebook Inc. to pay $20 million and amend its terms of service to give users more control over use of their...

Legal: TCPA Express Written Consent Requirement Looms Ahead

The Telephone Consumer Protection Act of 1991 (“TCPA” or the “Act”) was enacted principally to bolster consumer privacy by addressing issues such as unsolicited...

What Law Applies to Your Employee Non-Compete Agreements

Last June, I stressed that while the law surrounding enforceable covenants not to compete varies from state-to-state, there are a few more general nationwide...

Important: FTC Updates Advertising Disclosure Guidelines

Updates to the Federal Trade Commission’s guidance document, Dot Com Disclosures, have been anticipated for almost two years.  After receiving substantial written feedback and...

Worried About the FTC? Feds and State Regulators in High Gear

There are many conceivable ways to avoid a federal or state regulator's spotlight.  What is somewhat confounding is that so many seem utterly disinterested...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...