Friday, January 31, 2025

Most recent articles by:

Richard B. Newman

Richard B. Newman is an Internet Lawyer at Hinch Newman LLP focusing on advertising law, Internet marketing compliance, regulatory defense and digital media matters. His practice involves conducting legal compliance reviews of advertising campaigns across all media channels, regularly representing clients in high-profile investigative proceedings and enforcement actions brought by the Federal Trade Commission and state attorneys general throughout the country, advertising and marketing litigation, advising on email and telemarketing best practice protocol implementation, counseling on eCommerce guidelines and promotional marketing programs, and negotiating and drafting legal agreements.

FCC TCPA Rules May Compound Lawsuit Abuse

As recently written about here, FCC Chairman Wheeler recently announced a proposal to address backlogged petitions seeking clarity regarding the scope of the requirements under the U.S. Telephone...

TCPA Update: Alabama Court Clarifies Dual Purpose Calls

The Southern District of Alabama recently clarified that the treatment of offers for free goods and services is the same whether the call is...

FCC Chairman Circulates Proposal to Address Open TCPA Petitions

FCC Chairman Wheeler has announced that he is circulating a proposal to address more than twenty backlogged petitions seeking clarity regarding the scope of...

Revisiting TCPA Compliance

Beginning October 16, 2013, prior express written consent became a requirement for all autodialed/pre-recorded calls and text messages, made and/or sent to cell phones,...

FTC’s Charges Marketers With Making Unsubstantiated Claims

The Federal Trade Commission has filed a federal court complaint seeking to prohibit Lunada Biomedical, Inc. and its principals from advertising that their dietary supplement...

Federal Court Adopts Broad Interpretation of Computer Fraud and Abuse Act

Plaintiff American Furukawa Inc. brought Computer Fraud and Abuse Act and related claims against an employee who took a job with a competitor and subsequently spent...

FTC Obtains Court Order Halting Deceptive Weight Loss Advertising Operation

The Federal Trade Commission has obtained a court order temporarily halting a California operation that allegedly used millions of illegal SPAM emails, along with bogus weight-loss...

Clinical Garcinia Data May Increase Conversions

It is no secret that dietary supplements, herbal remedies, patches, creams, wraps and products rubbed into the skin are high-profile.  Weight loss offers are...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...