Friday, January 31, 2025

Most recent articles by:

Richard B. Newman

Richard B. Newman is an Internet Lawyer at Hinch Newman LLP focusing on advertising law, Internet marketing compliance, regulatory defense and digital media matters. His practice involves conducting legal compliance reviews of advertising campaigns across all media channels, regularly representing clients in high-profile investigative proceedings and enforcement actions brought by the Federal Trade Commission and state attorneys general throughout the country, advertising and marketing litigation, advising on email and telemarketing best practice protocol implementation, counseling on eCommerce guidelines and promotional marketing programs, and negotiating and drafting legal agreements.

FTC Focus Turns to Deceptive Use of Search Terms

Section 5 of the Federal Trade Commission Act prohibits ‘‘unfair or deceptive acts or practices in or affecting commerce.” Traditionally, the Commission has focused...

TCPA Consent: How To Obtain Legally

This is PART THREE in a five part series focusing on Internet marketing, lead generation and telemarketing compliance.  The amended Telephone Consumer Protection Act (“TCPA”)...

“Picking Off” TCPA Class Plaintiff Strategy Nullified by SCOTUS

Campbell-Ewald Co. v. Gomez, U.S., No. 14-857. On January 20, 2016, the Supreme Court ruled in a 6-3 opinion by Justice Ruth Bader Ginsburg that...

Native Advertising Compliance – What Marketers Must Know

This is PART TWO in a five part series focusing on Internet marketing and online lead generation compliance. The native advertising landscape is rapidly evolving...

Draft Do-Not-Track Compliance Standard Published

On July 14, 2015, the organization in charge of developing uniform standards for World Wide Web technologies announced the “last call” for a draft...

Disclosures: 10 Things All Marketers Must Know

This IS PART ONE in a five part series focusing on Internet marketing and online lead generation compliance.  From weight loss and muscle building...

Supplement Marketers Fined $1.4 Million for Deception

The marketers of a cognitive dietary supplement will pay $1.4 million in satisfaction of a settlement resolving Federal Trade Commission charges that they deceived...

Airline Fined for Violating Canada SPAM Law

The Canadian Radio-television and Telecommunications Commission ("CRTC") has announced that a Canadian commuter airline has agreed to pay a C$150,000 ($120,162) administrative monetary penalty for failing...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...