Saturday, November 23, 2024

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Richard B. Newman

Richard B. Newman is an Internet Lawyer at Hinch Newman LLP focusing on advertising law, Internet marketing compliance, regulatory defense and digital media matters. His practice involves conducting legal compliance reviews of advertising campaigns across all media channels, regularly representing clients in high-profile investigative proceedings and enforcement actions brought by the Federal Trade Commission and state attorneys general throughout the country, advertising and marketing litigation, advising on email and telemarketing best practice protocol implementation, counseling on eCommerce guidelines and promotional marketing programs, and negotiating and drafting legal agreements.

Using Garcinia Science to Substantiate Claims and Enhance Conversions

Dietary supplements, herbal remedies, patches, creams, wraps and products rubbed into the skin are high-profile. Weight loss offers are among the most intensely scrutinized...

Warner Bros. Agrees to Settle Deceptive Marketing Charges

Warner Bros. Home Entertainment, Inc. has settled Federal Trade Commission charges that it deceived consumers during a marketing campaign for the video game Middle...

Important: FTC to Host Workshop Examining Effectiveness of Disclosures

On September 15, 2016, the Federal Trade Commission will host a public workshop to examine and evaluate disclosures that marketers make to consumers about...

Trade Secret Misappropriation Law Now Federalized

Trade secret misappropriation has traditionally been a matter of state law.  Previously, the federal statute permitted only criminal or civil causes of action initiated...

Ninth Circuit Ruling Has Potentially Major TPCA Defense Implications

In an earlier blog post, I discussed a recent SCOTUS ruling that defendants facing Telephone Consumer Protection Act lawsuits cannot escape a class action...

FTC Focus Turns to Deceptive Use of Search Terms

Section 5 of the Federal Trade Commission Act prohibits ‘‘unfair or deceptive acts or practices in or affecting commerce.” Traditionally, the Commission has focused...

TCPA Consent: How To Obtain Legally

This is PART THREE in a five part series focusing on Internet marketing, lead generation and telemarketing compliance.  The amended Telephone Consumer Protection Act (“TCPA”)...

“Picking Off” TCPA Class Plaintiff Strategy Nullified by SCOTUS

Campbell-Ewald Co. v. Gomez, U.S., No. 14-857. On January 20, 2016, the Supreme Court ruled in a 6-3 opinion by Justice Ruth Bader Ginsburg that...

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The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

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PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

PubMatic has officially stepped into the lion’s den, announcing...

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...