Thursday, January 30, 2025

Most recent articles by:

Richard B. Newman

Richard B. Newman is an Internet Lawyer at Hinch Newman LLP focusing on advertising law, Internet marketing compliance, regulatory defense and digital media matters. His practice involves conducting legal compliance reviews of advertising campaigns across all media channels, regularly representing clients in high-profile investigative proceedings and enforcement actions brought by the Federal Trade Commission and state attorneys general throughout the country, advertising and marketing litigation, advising on email and telemarketing best practice protocol implementation, counseling on eCommerce guidelines and promotional marketing programs, and negotiating and drafting legal agreements.

New York Study Calls For Legalizing Recreational Marijuana Use

A study recently released by the New York Department of Health recommends legalizing adult usage of cannabis. The study is entitled “Assessment of the Potential...

Dr. Oz Settles Dietary Supplement False Advertising Action

In 2016, a number of plaintiffs filed a class action complaint against Dr. Oz and related corporate entities related to the promotion of products...

Current Status of Email Marketing Bill 2546

Earlier this month, the California Senate Business, Professions and Economic Development Committee held a hearing and voted on AB 2546. At hearing opponent lobbyists...

GDPR Compliance and Best Practices

The European Union’s General Data Protection Regulation (GDPR) sets a high standard for consent. Consent means offering people genuine choice and control over how...

California Bill Introduced That Would Further Restrict Commercial Email Advertising

An Assembly member recently introduced AB 2546, an author-sponsored bill that would amend California’s anti-SPAM legislation (CBPC § 17529.5). The potential impact on the...

Leadership Changes at the FTC and the New Consumer Protection Agenda

The Federal Trade Commission works with the U.S. Justice Department to enforce antitrust law and investigates companies accused of deceptive advertising. Four new commissioners have...

FTC Sends COPPA Warning Letters to Foreign Companies

The Federal Trade Commission has announced that it has sent letters to two foreign companies that market electronic devices and apps that appear to collect...

Uber Agrees to Expanded Privacy and Security Settlement with FTC

The FTC has announced that Uber Technologies, Inc. has agreed to expand the proposed settlement it reached with the agency last year over charges that...

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...