Thursday, November 21, 2024

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Richard B. Newman

Richard B. Newman is an Internet Lawyer at Hinch Newman LLP focusing on advertising law, Internet marketing compliance, regulatory defense and digital media matters. His practice involves conducting legal compliance reviews of advertising campaigns across all media channels, regularly representing clients in high-profile investigative proceedings and enforcement actions brought by the Federal Trade Commission and state attorneys general throughout the country, advertising and marketing litigation, advising on email and telemarketing best practice protocol implementation, counseling on eCommerce guidelines and promotional marketing programs, and negotiating and drafting legal agreements.

What Digital Marketers Need to Know About New York Attorney General’s New Website Privacy Guides for NY Consumers and Businesses

On July 30, 2024, New York Attorney General Letitia James announced the launch of two privacy guides on the Office of the Attorney General...

FTC Announces Final Rule Banning Fake Reviews and Testimonials

On August 14, 2024, the Federal Trade Commission announced a Final Rule combatting bogus consumer reviews and testimonials by prohibiting their sale or purchase.  The Rule...

U.S. Origin Claims Should Not be Based Upon Assumptions the Components Obtained from U.S.-Based Suppliers are “All or Virtually All Made in USA”

As noted in a prior post by an FTC Made in USA law fim, manufacturers and marketers cannot simply assume that the components or...

Ad Agency Liability and the FTC

Advertising agencies are potentially liable to the Federal Trade Commission for deceptive acts or practices, along with their clients.  The FTC will consider numerous factors,...

Third Party FTC Liability for Participating in Deceptive Advertising Practices

The FTC has initiated a number of investigations and enforcement actions in recent years holding companies responsible for consumer injury caused by others or in which...

FTC Impersonation Rule Now in Effect

The rule gives the FTC stronger tools to combat those that impersonate government agencies and businesses, enabling the FTC to file federal court...

Telemarketers and Lead Generators Take Note of FTC’s New TSR Recordkeeping Rules

As blogged about recently, on March 7, 2024, the Federal Trade Commission announced a final rule extending telemarketing fraud protections to businesses and updating the...

The Art of Responding to an FTC CID

Leading FTC Investigation and Enforcement Defense Lawyer Discusses How Marketers Can Best Position Themselves if They Become the Subject of an FTC (or other...

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The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

Let’s talk about The Trade Desk (TTD) and their...

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

PubMatic has officially stepped into the lion’s den, announcing...

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,”...

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar...

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and...

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite...

Can Innovid Turn Its Adtech Aspirations Into Actual Profits, or Is It Just Playing in the Sandbox?

Innovid Corp. is stuck in adtech purgatory—a company brimming...

Adsterra: The Ad Network That’s Like a Bad Tinder Date—Too Good to Be True, Then Totally Sketchy

Adsterra, the self-proclaimed “premium” ad network, hails from the...

Is Integral Ad Science About to Be KKR’s New Cash Cow? Or Just Another Adtech Trophy?

Picture this: Integral Ad Science (IAS), the stalwart of...