Thursday, January 30, 2025

Most recent articles by:

Press Release

This is a press release issued by the company involved. Performance Marketing Insider publishes press releases that we feel are useful for the industry at large. You can send all press releases to press@pacedm2.wpengine.com

Cake Marketing Merges Technology with Tipalti

 Tipalti, the online automated global mass payment platform that makes it fast, easy and affordable to send payments to any vendor in 190 countries,...

Adknowledge Announces Acquisition of SocialWeekend Labs

SAN FRANCISCO, CA--(Marketwired - Apr 8, 2013) - Adknowledge announced today that it has acquired Montipay, Inc., doing business as SocialWeekend Labs, which operates...

AdStation Deliverers Highest Email eCPMs

Today AdStation, Adknowledge’s email network channel, announced record high earnings being paid to partners using the company’s “AdStation Integrated” solution. Improved functionality, combined with...

7thingsmedia buys stake in platform Fashion Traffic

London, UK – 18th March 2013 – London and New York-based digital media agency, 7thingsmedia announced today that it has bought an equity stake...

Erin Cigich of Clickbooth wins Award

SARASOTA, Florida (March 7, 2013) – Leading performance-based marketing network, Clickbooth, congratulates President and Manager, Erin Cigich, who has been selected as a Glass...

Eradicating LeadGen Fraud, Increasing Lead Quality: We’re On It

Two LeadsCouncil 2013 'Most Innovative Company' LEADER Award Winners partner to provide most comprehensive solution for restoring integrity (and ROI) in the lead generation market. CPA...

WhatRunsWhere Launches First In-App Ad Tracking Service

 San Diego – Giving advertisers and agencies the ability to track competitors’ use of in-app advertising for the first time, WhatRunsWhere (www.whatrunswhere.com), the service that...

WhatRunsWhere and Advertising Red Books Launch Data Sharing Partnership

Agreement Enables Both Companies to Provide Users with More Detailed Competitive Ad Intelligence SAN DIEGO / NEW YORK – WhatRunsWhere (www.whatrunswhere.com), the service that enables advertisers...

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

How Mango Habanero, Metrics, and Masterful Moves Redefined Marketing...

Streaming’s Big Lie: The Future of TV Is Already Broke

Streaming was supposed to be the savior of TV—the...

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...