Friday, December 27, 2024

Most recent articles by:

Press Release

This is a press release issued by the company involved. Performance Marketing Insider publishes press releases that we feel are useful for the industry at large. You can send all press releases to press@pacedm2.wpengine.com

Cake to Move All DirectTrack Clients Over

Newport Beach, CA Dec. 12, 2013 — CAKE announced a migration program designed specifically to transition customers of the DirectTrack performance marketing platform to...

Clickbooth Expands into Related Content Market

Sarasota, Florida (November 4th, 2013) - Clickbooth, the long-established performance-based online marketing company, announced today the release of RevContent, the next phase of their...

Skimlinks announces iTunes Migration Help

SAN FRANCISCO Aug 22, 2013 /PRNewswire/ – Skimlinks today announced that it will automatically rewrite old iTunes affiliate links to their new affiliate format,...

Cake Partners with CPA Detective for Affiliate Fraud Protection

CAKE clients can now easily integrate CPA Detective and leverage advanced traffic quality metrics through their CAKE dashboard NEW YORK, NY—(August 14, 2013)- CPA Detective,...

MediaWhiz on Hiring Spree

The above banner says it all: We’re hiring … in a big way. And we want you, awesome affiliate marketing and sales guru, to...

7thingsmedia opens Singapore office to serve APAC market

London, UK – July 18, 2013 – Award-winning digital media agency 7thingsmedia launched its Singapore office today, expanding the company’s international strength across Asia...

Glispa Kicking Butt on Revenue

Glispa, the online marketing agency specialising in the digital entertainment space, is today able to lift the lid on a remarkable first half of...

MonetizeIt Rebranded as MediaWhiz Affiliate Network; Supports Agency’s Global Expansion

NEW YORK (July 1, 2013) — Performance marketing agency MediaWhiz, a Matomy Media Group company, today announced the complete integration of its three distinct...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope...

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy,...

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...