Friday, January 3, 2025

Most recent articles by:

Pierre Zarokian

Pierre Zarokian is the CEO of Submit Express, a search engine marketing firm in business since 1998, which has won Inc 5000 and Fast 500 awards. He also runs Reputation Stars, offering reputation management services. He has spoken at many internet marketing trade shows and also writes for several other industry publications.

The New .sucks Domains are Launching, Should You Register?

Can you imagine how someone must feel about a brand to go and register a .sucks domain? Of course, we in the SEO world...

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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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Sam Bloom: Marketing’s Last Sane Man?

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Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope...

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy,...

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...