Sunday, January 12, 2025

Most recent articles by:

Peter Tarr

Peter Tarr is the CEO for MonetizeDigital, a premier online marketing company that specializes in digital content monetization

Get Deadbeat CPA Networks to Pay You!

By now, we all know the value of working with a trustworthy network. Unfortunately, many networks and affiliates continue to lose substantial revenue to...

Are CPA Networks Dishonest? The Value of Honesty.

Honesty (noun): a fairness and straightforwardness of conduct; adherence to the facts. Trust (noun): assured reliance on the character, ability, strength, or truth of someone...

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A civil investigative demand (“CID”) is the instrument by...

The Good, the Bad, and the SPO-ly

The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...