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Paul Skeldon

Paul is a telecoms journalist and author, specialising in all things mobile. He is managing editor of M-Retailing, the leading online news source for the retail industry published by Internet Retailing. He is also managing editor of Telemedia-news.com, the leading news service for the value-added telecoms market globally, managing editor and co-creator of interactive ‘webizine’ Mobiledotcomms.

Marketing Madness

Can Affiliate Marketing Bridge the AI Gap?

Affiliate marketing is in a state of flux – threatened by AI, bots and Google ads. Now is the time for the industry to...

Paul Skeldon - 2019-01-28

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Adtech2024-12-20

Paul Skeldon

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2024: Goodbye Impressions, Hello Attention

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Sam Bloom: Marketing’s Last Sane Man?

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile Web Ads: The Walking Dead of Digital Marketing

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

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Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

Sam Bloom: Marketing’s Last Sane Man?

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FTC Sends Warning Letters to Healthcare Lead Generators

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

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Paul Skeldon

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