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Paul Skeldon

Paul is a telecoms journalist and author, specialising in all things mobile. He is managing editor of M-Retailing, the leading online news source for the retail industry published by Internet Retailing. He is also managing editor of Telemedia-news.com, the leading news service for the value-added telecoms market globally, managing editor and co-creator of interactive ‘webizine’ Mobiledotcomms.

Marketing Madness

Can Affiliate Marketing Bridge the AI Gap?

Affiliate marketing is in a state of flux – threatened by AI, bots and Google ads. Now is the time for the industry to...

Paul Skeldon - 2019-01-28

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Leaders2025-01-15

Paul Skeldon

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Streaming’s Big Lie: The Future of TV Is Already Broke

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

The Good, the Bad, and the SPO-ly

2024: Goodbye Impressions, Hello Attention

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce

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Paul Skeldon

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