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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Adtech

Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes

Jennifer Jackson’s career path reads like the script of a tech-world reboot where the hero doesn’t save the day with algorithms or gadgets but...

Pesach Lattin - 2024-10-11

Leaders

The CMO Who Doesn’t Play by the Rules: Chris Koehler’s Mission to Break Down Silos

Chris Koehler, Twilio's Chief Marketing Officer, isn’t just another marketer who throws around buzzwords like “disruption” and “innovation” while making it sound like he’s...

Pesach Lattin - 2024-10-10

Adtech

Mike Follett of Lumen Research: Viewability Is the Trophy You Get for Showing Up Late to the Party

Mike Follett has been on a relentless quest for attention—not his own, mind you, but yours—for longer than most marketers can even remember. He’s been...

Pesach Lattin - 2024-10-09

Adtech

The Art of Empowerment: Stacy Bohrer’s Blueprint for a Better Ad Ecosystem

Stacy Bohrer, the VP of Buyer Development at OpenX, is a force of nature in the adtech realm, and if you’re not paying attention,...

Pesach Lattin - 2024-10-07

Adtech

ThinkPad to Think Big: Rabin’s No-Nonsense Path to Lenovo’s Future

David Rabin, Lenovo's CMO for the Solutions and Services Group (SSG), is like the guy in a high-stakes poker game who looks at everyone...

Pesach Lattin - 2024-10-07

Adtech

AdTech’s Conductor of Chaos: How Dave Morgan Sees Through the Industry’s Smoke and Mirrors

Alright, everyone, hold onto your overpriced coffee cups because today we’re diving deep into the psyche of one of ad tech’s OG disruptors—Dave Morgan. You...

Pesach Lattin - 2024-10-07

Adtech

Anthony Katsur: The Man, the Myth, the Cookie-Crushing, CTV-Wrangling Legend

If there’s one person who could navigate the mind-numbing intricacies of the digital ad ecosystem and still walk away with a smirk, it’s Anthony...

Pesach Lattin - 2024-10-01

Adtech

How Google’s 20% Cut Is Like Paying for a Penthouse and Getting a Broom Closet

So, here we are, folks. Google, the tech behemoth that knows more about your browsing habits than your mom, is in the courtroom again....

Pesach Lattin - 2024-10-01

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