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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Leaders

Why Jonah Goodhart Thinks Your Feelings Matter More Than Clicks

Let me paint you a picture: I'm sitting across from Jonah Goodhart—yes, that Jonah Goodhart. The ad tech wunderkind who co -founded Moat, sold it to...

Pesach Lattin - 2024-10-22

Adtech

Ad Tech Survivor: Raj Chauhan’s Escape from the Island of Overengineered Data

Let’s start with the obvious: Raj Chauhan has been around the block. And I don’t mean the block you stroll around on your morning...

Pesach Lattin - 2024-10-22

CTV/OTT Streaming

The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show

If you’re not already working on your holiday marketing strategy by the time fireworks light up the sky on July 4th, you're already behind....

Pesach Lattin - 2024-10-14

Leaders

From Pinterest to HoneyBook: Colleen Stauffer’s Wild Ride Through the Marketing Jungle

Meet Colleen Stauffer, the Chief Marketing Officer at HoneyBook, where she’s shaking up the world of marketing like a cocktail mixer at a bar...

Pesach Lattin - 2024-10-14

Adtech

DSPs: The Zombie Platforms Shuffling Through AdtechWhen innovation dies but the platforms keep walking.

We’re talking about DSPs—those clunky, overstuffed jalopies that are clogging up the digital ad freeway like a never-ending traffic jam. Right now, we’ve got...

Pesach Lattin - 2024-10-14

Adtech

Data, AI, and Pants: Why Jennifer Jackson Says Only 4% Are Truly Dressed for Succes

Jennifer Jackson’s career path reads like the script of a tech-world reboot where the hero doesn’t save the day with algorithms or gadgets but...

Pesach Lattin - 2024-10-11

Leaders

The CMO Who Doesn’t Play by the Rules: Chris Koehler’s Mission to Break Down Silos

Chris Koehler, Twilio's Chief Marketing Officer, isn’t just another marketer who throws around buzzwords like “disruption” and “innovation” while making it sound like he’s...

Pesach Lattin - 2024-10-10

Adtech

Mike Follett of Lumen Research: Viewability Is the Trophy You Get for Showing Up Late to the Party

Mike Follett has been on a relentless quest for attention—not his own, mind you, but yours—for longer than most marketers can even remember. He’s been...

Pesach Lattin - 2024-10-09

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Adtech2024-12-20

Pesach Lattin

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2024: Goodbye Impressions, Hello Attention

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Sam Bloom: Marketing’s Last Sane Man?

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile Web Ads: The Walking Dead of Digital Marketing

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

ARCHIVE

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

Mark Nery of Denver Onefold Restaurant Abuses Customers and Gets Sued

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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FTC Sends Warning Letters to Healthcare Lead Generators

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

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