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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Adtech

Why Programmatic CTV Still Feels Like a Fyre Festival for Advertisers

Imagine this: you’re three episodes deep in a binge, and a perfectly timed ad pops up, tempting you with something you didn’t even know...

Pesach Lattin - 2024-10-31

Adtech

The TVOS Wars: Roku’s Reign, Rivalries, and the Art of Losing Grip on Your Own Kingdom

The so-called “TVOS Wars” might sound like something George Lucas would’ve dreamt up in his heyday, but make no mistake—this isn’t a Star Wars...

Pesach Lattin - 2024-10-31

Marketing Madness

Gary V’s Ten Commandments for the Attention Economy (Thou Shalt Day Trade Thy Audience)

Lou Paskalis gives us a gem from Gary Vaynerchuk’s wisdom vault. It’s a Top Ten list for marketers that’ll leave you scratching your head—or...

Pesach Lattin - 2024-10-30

Adtech

Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Connected TV (CTV) advertising was hyped as the marketer’s latest shiny toy—a seamless fusion of creativity and data-driven precision, all orchestrated by the ever-mystical...

Pesach Lattin - 2024-10-29

Adtech

Alphabet Soup Streaming: Evan Shapiro’s Recipe for Acronym Detox

Evan Shapiro’s recent takedown of the TV industry’s acronym addiction is nothing short of a public intervention for a sector that has lost itself...

Pesach Lattin - 2024-10-29

Leaders

Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

Let’s be clear: Laurel Rossi isn’t here to join the echo chamber of ad executives talking about “disruption” while sipping their third champagne at...

Pesach Lattin - 2024-10-29

Adtech

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

Meet Mark Coleman, a venture capitalist who doesn’t give a rip about the traditional VC playbook. Management fees? Nope. Early exits? Not his style....

Pesach Lattin - 2024-10-29

Adtech

AdTech’s Great Purge: The Last Stand of the Bloat Masters

Terrence Kawaja’s “Great Ad Tech Cleanup” isn’t just a neat metaphor—it’s an industrial-strength decluttering of a sector that’s spent years accumulating more fat than...

Pesach Lattin - 2024-10-29

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