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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Adtech

The Future of Programmatic: Matt Barash Defends the SSP.

In an exclusive interview with VideoWeek, Matt Barash, Vice President at IndexExchange, provides valuable insights into the ever-evolving programmatic advertising landscape. With over 20...

Pesach Lattin - 2023-06-22

News

Unveiling the Sinister Web of Dark Patterns: Amazon’s FTC Lawsuit Sheds Light on Deceptive Practices

In the ever-expanding realm of social media and online platforms, it is no surprise that businesses employ clever methods to catch consumers' attention. However,...

Pesach Lattin - 2023-06-22

News

The Trade Desk CEO, Jeff Green, Shares Insights on the Booming Ad Ecosystem and the Power of Unified ID

In a recent interview with CNBC at Cannes, Jeff Green, the CEO of The Trade Desk, shed light on the evolving landscape of the...

Pesach Lattin - 2023-06-21

Marketing Madness

Cannes Lions 2023: Attention-Driven Advertising Steals the Show

Cannes, France - The Cannes Lions festival witnessed a paradigm shift in the advertising world as attention-driven advertising stole the spotlight and left attendees...

Pesach Lattin - 2023-06-21

Marketing Madness

Unmasking the Scam: Made-for-Advertising Sites Exposed

An in-depth look at the hidden world of MFA sites and the staggering impact on advertisers' budgetsOver 15 years ago I exposed Mike Warsinske,...

Pesach Lattin - 2023-06-21

Marketing Madness

Supply-Path Optimization: Unraveling the Complexity of Programmatic Ad Buying

The SPO battle is heating up, with industry giants like The Trade Desk, Magnite, and Pubmatic launching competing solutions such as OpenPath, Clearline, and Activate, respectively.

Pesach Lattin - 2023-06-20

Hiring & Management

Deka Lash Appoints Cathy Hall as First Ever Chief Marketing Officer, Accelerating Growth and Innovation in the Beauty Industry

Deka Lash, a pioneering beauty brand specializing in eyelash extensions and brow services, has recently made a significant move in strengthening its leadership team....

Pesach Lattin - 2023-06-16

Marketing Madness

Musk vs. Yaccarino:The CEO Showdown Twitter Didn’t See Coming

In the tumultuous world of Twitter, where hashtags rise and fall like the tides, a new CEO has taken the helm. Linda Yaccarino, facing...

Pesach Lattin - 2023-06-16

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Leaders2025-01-15

Pesach Lattin

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Streaming’s Big Lie: The Future of TV Is Already Broke

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

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2024: Goodbye Impressions, Hello Attention

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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

ARCHIVE

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

Fortnite In-Game Advertising. How does it Work?

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