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Netflix, the streaming giant that revolutionized the way we consume entertainment, is apparently considering a major shake-up in its advertising strategy. After partnering with...

The sudden closure of MediaMath, once considered a pioneer in programmatic advertising, sent shockwaves through the industry. As the demand side platform filed for Chapter 11 bankruptcy, the repercussions were felt not only by the company's employees but also by its clients, who were left scrambling for alternatives to continue their campaigns. MediaMath's financial struggles and missed opportunities to secure a viable acquirer highlighted the precarious nature of the programmatic advertising landscape.

Well, well, well, it seems like Google's video ad woes just keep piling up. If you read yesterday our featured article in the newsletter,...

It's bad. It's actually worse than everyone was saying. Google may owe advertisers billions of dollars and face huge lawsuits after scamming advertisers. For...

Aragon Advertising Crowned Best Pay-Per-Call Network for the Sixth Consecutive Year In the ever-evolving landscape of digital marketing, where leads and conversions are highly sought...

PubMatic's Journey: Scaling Ads, Targeting, and Innovation In a world saturated with advertisements, it's easy to overlook the complex technology and psychology behind their placement....

The Cannes Festival of Creativity, held annually in Cannes, France, is a highly anticipated event in the advertising and marketing industry. This year, the...

In a stunning turn of events, adtech firm Criteo has found itself in hot water with regulators, facing a hefty penalty of 40 million...