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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Hiring & Management

Rite Aid’s Resurgence: Jeanniey Walden Appointed Senior VP and Chief Marketing Officer

Amidst a period of significant transformation, Rite Aid has taken a definitive step towards solidifying its customer-focused innovation strategy by appointing Jeanniey Walden as...

Pesach Lattin - 2023-08-07

Adtech

Streaming Advertising: Embracing Change and Conquering the Next 24 Months

We currently find ourselves sailing through turbulent waters, but also witnessing the birth of new opportunities. Over the next two years, streaming advertising is set...

Pesach Lattin - 2023-08-06

Adtech

Tech Behemoth Google Faces Billions of Dollars Lawsuit over Deceptive Ad Practices

In a shocking revelation, Google, the tech giant known for its search engine dominance and online advertising prowess, is facing a monumental class-action lawsuit...

Pesach Lattin - 2023-08-03

Hiring & Management

Scott Holden: The Ace up Brex’s Sleeve in the Spend Game

Brex, the first fully unified global spend platform, has announced that Scott Holden is joining the company as Chief Marketing Officer. In just over...

Pesach Lattin - 2023-08-03

Marketing Madness

What are the Lessons of Twitter’s Rebrand to X?

Now, with the introduction of 'X,' the platform's rebranding seems to veer off course. It's like taking a high-speed rollercoaster and deciding to detour...

Pesach Lattin - 2023-08-02

Hiring & Management

Yogurt’s Got a New Guru: Chobani Scoops Up Marketing Maestro Thomas Ranese

We all know Chobani, the foodie trailblazer known for its heavenly Greek yogurt and a fresh outlook on snacking! They've just unveiled their secret...

Pesach Lattin - 2023-08-01

Lawyers Run The World

Unmasking the FTC’s Endorsement Guides: A Comprehensive Look at Clear and Conspicuous Disclosures

The Federal Trade Commission (FTC) recently unveiled its long-awaited final revisions to the Guides Concerning the Use of Endorsements and Testimonials in Advertising, much...

Pesach Lattin - 2023-07-31

CTV/OTT Streaming

How Repetitive Advertising is Ruining the CTV Space

Where content is abundant and viewers have endless choices at their fingertips, a new menace has emerged that threatens to tarnish the reputation of...

Pesach Lattin - 2023-07-27

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