Most recent articles by:

Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Adtech

AI Engine Optimization: Shaping the Future of Marketing and Commerce

Bill Gates, a name synonymous with tech visionaries, has often been a harbinger of technological transformations. His prophetic vision of a personal AI, reminiscent...

Pesach Lattin - 2023-08-16

Marketing Madness

InMobi’s Quantum Leap into Privacy Protection: A Strategic Acquisition to Transform the Landscape

Strategic moves are like pieces on a global chessboard, each calculated with precision to gain an edge: In a surprising yet shrewd maneuver, InMobi,...

Pesach Lattin - 2023-08-16

Adtech

Mastering DOOH Jedi Skills: Vistar’s Academy Launches ‘Accelerate’

Vistar Media, a global frontrunner in programmatic technology for digital out-of-home (DOOH) advertising, made a significant announcement on August 16, 2023. The company proudly...

Pesach Lattin - 2023-08-16

Marketing Madness

Symphony of Innovation: Kristi Argyilan’s Crescendo in the Retail Media Landscape

In the well lit, hushed space of a BeetTV interview, Kristi Argyilan's presence takes command. Her professional journey, steeped in the enigmatic world of...

Pesach Lattin - 2023-08-16

Hiring & Management

Monica Pool: A Reckoning of Return to the Colonel’s Court

In the tumultuous landscape of fast-food marketing, where giants rise and fall like zeppelins caught in a storm, a new dawn is set to...

Pesach Lattin - 2023-08-16

Hiring & Management

A Symphony of Expertise and Vision: Hazeltree Welcomes Vlad Berson as Chief Marketing Officer

In the dynamic labyrinth of the financial world, where each move ripples through the currents of capital, the right leadership can make all the...

Pesach Lattin - 2023-08-15

Adtech

DoubleVerify: Reigning Supreme in the Battle for Attention Metrics

Let's make this clear: traditional identifiers are fading away and consumers are scattered across various channels. Attention metrics have emerged as the new gold...

Pesach Lattin - 2023-08-14

Hiring & Management

Digital Maestro Takes the Helm: Hootsuite’s New CMO, Elina Vilk, Unveils Vision

In the digital realm, forever churning and evolving, offering up new leaders of the virtual frontier. Today, Hootsuite, that omnipresent conductor of the social...

Pesach Lattin - 2023-08-14

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