Most recent articles by:

Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Lawyers Run The World

Breach of Trust: Advertisers Beware as Google’s Crisis Deepens

Despite all the digital deception and corporate doubletalk, one truth has been glaringly illuminated in the past month: Google's failings in the realm of...

Pesach Lattin - 2023-08-23

Lawyers Run The World

STOP LYING: No One Wants Made-for-Advertising Sites.

Where every pixel holds a promise of profit, a sinister underworld thrives – Made for Advertising (MFA) sites. These digital charlatans operate in the...

Pesach Lattin - 2023-08-22

News

SHAME: Israeli Ad Tech Company IntangoMedia Doubles Down on Made-For-Advertising

In the convoluted world of online advertising, where ethics often take a backseat to profits, Israeli ad tech giant IntangoMedia has sent shockwaves through...

Pesach Lattin - 2023-08-22

Hiring & Management

Innovation Meets Beauty: Tomoko Yamagishi-Dressler Joins Evolus as Chief Marketing Officer

The world of performance beauty is about to witness a seismic shift, as the pioneering force that is Evolus, Inc. (NASDAQ: EOLS), welcomes a...

Pesach Lattin - 2023-08-21

Leaders

Unveiling the Future of Self-Service Advertising: An Exclusive Conversation with Johan Liljelund, CTO of DanAds

Sipping Espresso and Insights with the Visionary CTO on a Virtual CaféIn a world perpetually intoxicated by innovation, the realm of advertising and media...

Pesach Lattin - 2023-08-18

CTV/OTT Streaming

CTV’s Cash Tsunami: Ad Spend Surfs to $1 Billion in June

In a resounding display of the rapid growth of the advertising landscape, connected TV (CTV) has achieved an unprecedented milestone, with June witnessing a...

Pesach Lattin - 2023-08-17

Marketing Madness

Measuring Up: Dave Morgan’s Cross-Platform Reality Check in the Age of CTV

In this BeetTV interview with Dave Morgan, the CEO of Simulmedia, conducted by Mike Shields, Morgan delves into the complex and multifaceted issues plaguing...

Pesach Lattin - 2023-08-17

Marketing Madness

STOP LYING: No One Wants Made-for-Advertising Sites in their Media Buys

Where every pixel holds a promise of profit, a sinister underworld thrives – Made for Advertising (MFA) sites. These digital charlatans operate in the...

Pesach Lattin - 2023-08-17

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