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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Hiring & Management

Sean Black: A Maverick in the AdTech Arena Takes the Helm at Dailymotion

We know what it’s like when it comes to AdTech PR: attention spans resemble mayflies on caffeine. So the announcement of Sean Black's appointment...

Pesach Lattin - 2023-08-31

Hiring & Management

Charting a New Course: Talkdesk Welcomes Neville Letzerich as Chief Marketing Officer

In the ever-evolving landscape of customer experience and contact center solutions, Talkdesk®, Inc. emerges as a trailblazing force, weaving together cutting-edge AI technology and...

Pesach Lattin - 2023-08-28

Adtech

Who are the Programmatic Scammers?

A pervasive threat lurks beneath the glossy surface, ensnaring marketing budgets, eroding trust, and redefining the very essence of return on investment: We're talking...

Pesach Lattin - 2023-08-28

Metaverse

Metaverse Mirage or Digital Destiny? The Great Unveiling

I know how it works: trends flash and fade like neon lights on a nighttime boulevard. The metaverse was a huge neon sign for...

Pesach Lattin - 2023-08-25

Hiring & Management

Andrew Strickman Joins New American Funding as CMO: A Visionary Navigator with a Storied Journey in Brand Building and Growth Leadership

Now there emerges a beacon of innovation and purpose in the form of Andrew Strickman, the newly appointed Chief Marketing Officer at New American...

Pesach Lattin - 2023-08-25

Lawyers Run The World

Navigating the Ethical Maze: Behaviorally Targeted Ads Clash with YouTube’s Kids’ Content

Where algorithms dictate the destiny of brands and campaigns, a series of revelations has shaken the foundation of trust in the promises made by...

Pesach Lattin - 2023-08-25

Marketing Madness

Decarbonization in the Ad Industry: A Noble Quest or Just Smoke and Mirrors

In the turbulent tides of 2022, when the world's gaze was locked on the existential threat of climate change, a new contender stepped onto...

Pesach Lattin - 2023-08-25

Marketing Madness

Unveiling the Intricate Nexus: Decoding the Relationship Between Attention and Brand Outcomes

Let's start here: Understanding the nuanced correlation between capturing consumer attention and achieving concrete brand outcomes has proven to be an intricate puzzle. A...

Pesach Lattin - 2023-08-24

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