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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Adtech

The Murky Waters of Podcasting Ad Fraud

The digital soundscape of podcasts has experienced exponential growth. Millions worldwide tune in every day, taking solace in the intimate embrace of a podcast's...

Pesach Lattin - 2023-10-12

CTV/OTT Streaming

The Ascendancy of Connected TV: A Dive into the Future of Advertising

In the dim light of modern living rooms, a battle is being waged: the evolution of television consumption. From black-and-white family gatherers to colorized...

Pesach Lattin - 2023-10-12

Adtech

When Big Data Plays Hide and Seek: The Unraveling Mystery of Ad Accuracy

In the gleaming corridors of the digital age, precision was promised to be the holy grail. An Eden where every ad, every piece of...

Pesach Lattin - 2023-10-10

Adtech

The Great AI Masquerade: How Adtech’s Buzzword is Less Sci-Fi and More Sci-Why

In a world awash with tech jargon and gadgets that promise to revolutionize our mundane lives, nothing quite captures the imagination as much as...

Pesach Lattin - 2023-10-06

Specials

The Creator and The Decline of Original Sci-fi: A Misconception or a Movie-Goer Reality?

So, we're at it again, aren't we? Lamenting the potential death of original science fiction in the midst of box office hits and multimillion-dollar...

Pesach Lattin - 2023-10-04

News

The Resurgence of the Shell-Clad Heroes: A Dive into TMNT’s Mastery of Merging Nostalgia and Novelty

Ah, the sewers of New York City. To the average Joe, a symbol of urban infrastructure and occasional rodent residence. But to millions worldwide,...

Pesach Lattin - 2023-10-04

Marketing Madness

Is the Open Marketplace Done? The Slow Exodus from OMP to Direct-Sold Advertising

Ah, the digital age – a world where you can have 500 friends yet be terribly alone, and where advertisers think they're omnipresent until...

Pesach Lattin - 2023-10-04

Leaders

Fear of Finding Out vs. Fear of Missing Out: Programmatic Dilemmas

In the ever-evolving landscape of programmatic advertising, where issues such as transparency, trustworthiness, and economic feasibility persist as ongoing challenges, one figure emerges as...

Pesach Lattin - 2023-10-03

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Leaders2025-01-15

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Streaming’s Big Lie: The Future of TV Is Already Broke

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

The Good, the Bad, and the SPO-ly

2024: Goodbye Impressions, Hello Attention

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

Is Adalytics the Robin Hood of Adtech or Just Another Merry Man? Industry Insiders Weigh In

Mobile Advertising’s Biggest Issue is Fat Fingers and Accidental Clicks

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Pesach Lattin

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