Most recent articles by:

Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Artificial Intelligence

From Gut Feelings to Gigabytes: The AI Marketing Metamorphosis

Today AI stands like a monolith. Not just as a technological achievement, but as a beacon for what our future holds. No longer is...

Pesach Lattin - 2023-10-31

Adtech

SPO: Navigating the Cannibalistic Chaos of Ad Tech

Where jargon flows freely and acronyms rule the day, there exists a creature so elusive and enigmatic that it sends shivers down the spines...

Pesach Lattin - 2023-10-30

CTV/OTT Streaming

Is Streaming Truly the Future of Profit? An Insight into Hollywood’s Modern Dilemma

The Hollywood sign, for so long a symbol of the land where dreams come true, now seems to cast a long, doubtful shadow over...

Pesach Lattin - 2023-10-25

Adtech

The Comedy of Errors: Why Your Ads are 33% Irrelevant and Incredibly Hilarious

It seems our modern age’s three certainties are death, taxes, and—judging by a recent report from Advertiser Perceptions and Claravine—getting the wrong ad 33%...

Pesach Lattin - 2023-10-25

Hiring & Management

The Unstoppable Momentum of Stephanie Parry: The New EVP at Jellyfish

London’s shimmering skyline was a touch brighter this morning. Not from an odd gleam of the sun, but from a notable shift in the...

Pesach Lattin - 2023-10-24

Lawyers Run The World

TAG Points the Finger: Juniper’s Allegedly “Flawed” Research

We've seen many things: rogue ads, accidental viral campaigns, and the occasional hard-rock hamster video (don't ask). But every now and then, something comes...

Pesach Lattin - 2023-10-23

Marketing Madness

Silver Surfers, Siri, and Strategy: Marketing’s Wondrous, Witty AI World

In a world where your toaster might soon ask about your emotional state, it's worth pondering if AI marketing is the future's brave new...

Pesach Lattin - 2023-10-18

CTV/OTT Streaming

How Giants Like Netflix Are Circling Back to Cable’s Shadow

The age of streaming dawned with a promise, a vision of a horizon where content was king, and viewers were no longer shackled by...

Pesach Lattin - 2023-10-18

1...303132...2,064 Page 31 of 2,064

Must read

Leaders2025-01-15

Pesach Lattin

Must read

Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

Streaming’s Big Lie: The Future of TV Is Already Broke

How to Narrow the Scope of Information Sought by an FTC Civil Investigative Demand (CID)

Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

The Good, the Bad, and the SPO-ly

2024: Goodbye Impressions, Hello Attention

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

ARCHIVE

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

Melissa Balsan Becomes Vericity Inc’s Newest Chief Marketing Officer

Must Read

Hot Topics

About Us

Follow Us

UrbanObserver

Pesach Lattin

Must read

ARCHIVE

Must Read

Hot Topics

About Us

Follow Us