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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Gram Glam: Unpacking Instagram’s Shopping Bag of Tricks

In the vast, variegated vista of the modern internet, Instagram has slyly sidestepped into a role it was once only flirting with: the cyber...

Pesach Lattin - 2023-11-10

Adtech

AdTech’s Buzzword Bake-Off: Can ‘Signal Loss’ Take the Cookie’s Crown?

Picture this: You're a high-flying marketer, charting your course through the digital skies. Your flight instruments? A plethora of data points that tell you...

Pesach Lattin - 2023-11-08

Marketing Madness

ROI or RIP: Are Media Buyers Getting It All Wrong?

"Half the money I spend on advertising is wasted," wailed John Wanamaker, “The trouble is I don’t know which half.” His voice echoing through...

Pesach Lattin - 2023-11-08

Adtech

“Brand Safety or Brand Sabotage? Unruly’s Alleged Complicity in the Breitbart Ad Controversy”

Alarm bells should be ringing throughout the digital advertising industry as recent findings have brought to light a glaring discrepancy that challenges the integrity...

Pesach Lattin - 2023-11-03

Adtech

Privacy Masquerade: Are Tech Giants Playing Us for Fools?

Our personal details are the coin of the realm -- and we find ourselves at an odd juncture—a privacy parade, bustling and vibrant, with...

Pesach Lattin - 2023-11-03

CTV/OTT Streaming

Revolutionizing Viewership: The Groundbreaking Partnership Shaping the Future of YouTube Ad Metrics

The digital advertising industry is on the cusp of a transformative change with the recent partnership between Playground XYZ and TVision, targeting the opaque...

Pesach Lattin - 2023-11-02

Adtech

Bid Me Twice, Shame on Who? Decoding the Auction Enigma

The murmurs are growing louder, and the shadows in the alleyways whisper of a return — the Bid Duplications are back. It's time to peer...

Pesach Lattin - 2023-11-02

CTV/OTT Streaming

The Alchemist’s Guide to Streaming: Transmuting Pixels into Gold

In the dim-lit rooms of 90s family homes, the familiar drone of a cable box would hum in the background, anchoring households to one...

Pesach Lattin - 2023-11-01

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