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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Adtech

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

Let’s talk about The Trade Desk (TTD) and their latest contribution to the world of advertising—what can only be described as a budgetary black...

Pesach Lattin - 2024-11-21

Adtech

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

PubMatic has officially stepped into the lion’s den, announcing its partnership with Elon Musk’s X (formerly Twitter) as its first major SSP collaborator. The...

Pesach Lattin - 2024-11-20

Adtech

The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce

Adtech is often described as a wild west, but Gareth Holmes makes it sound more like Cirque du Soleil—complete with flaming chainsaws, gravity-defying stunts,...

Pesach Lattin - 2024-11-19

Marketing Madness

Zeta Global: AI Hype, Data Breaches, and Damage Control

Zeta Global (NYSE: ZETA), the self-proclaimed “AI-Powered Marketing Cloud,” has been spinning like a politician in a scandal. Accusations of shady practices, a public...

Pesach Lattin - 2024-11-18

Adtech

Catalina Salazar: The #martech Dynamo Turning Wolt Into a Retail Media Juggernaut

If retail media were a chess game, Catalina Salazar would be the queen—commanding the board, making bold moves, and turning every play into a...

Pesach Lattin - 2024-11-14

Marketing Madness

AdMonsters Publishers Forum: Publishers’ Group Therapy, With Coffee and Cookie Anxiety

The AdMonsters Publishers Forum has officially kicked off, and it’s already a whirlwind of grievances, guarded optimism, and, of course, endless caffeine refills. If...

Pesach Lattin - 2024-11-13

Adtech

Streamlined or Screwed? The Real Cost of Curation for Publishers

It’s official: ad tech has found its new favorite shiny object. Say hello to curation, a word you can’t escape if you’ve been within five...

Pesach Lattin - 2024-11-13

Adtech

Scope3 and Adloox Just Crashed IAS and DoubleVerify’s Party—And They Brought Green Receipts

Scope3 just shook up the ad tech world by acquiring Adloox, the scrappy French ad verification company that’s been quietly chipping away at fraud,...

Pesach Lattin - 2024-11-08

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ARCHIVE

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

Streaming’s Big Lie: The Future of TV Is Already Broke

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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