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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Adtech

Mike Follett of Lumen Research: Viewability Is the Trophy You Get for Showing Up Late to the Party

Mike Follett has been on a relentless quest for attention—not his own, mind you, but yours—for longer than most marketers can even remember. He’s been...

Pesach Lattin - 2024-10-09

Adtech

The Art of Empowerment: Stacy Bohrer’s Blueprint for a Better Ad Ecosystem

Stacy Bohrer, the VP of Buyer Development at OpenX, is a force of nature in the adtech realm, and if you’re not paying attention,...

Pesach Lattin - 2024-10-07

Adtech

ThinkPad to Think Big: Rabin’s No-Nonsense Path to Lenovo’s Future

David Rabin, Lenovo's CMO for the Solutions and Services Group (SSG), is like the guy in a high-stakes poker game who looks at everyone...

Pesach Lattin - 2024-10-07

Adtech

AdTech’s Conductor of Chaos: How Dave Morgan Sees Through the Industry’s Smoke and Mirrors

Alright, everyone, hold onto your overpriced coffee cups because today we’re diving deep into the psyche of one of ad tech’s OG disruptors—Dave Morgan. You...

Pesach Lattin - 2024-10-07

Adtech

Anthony Katsur: The Man, the Myth, the Cookie-Crushing, CTV-Wrangling Legend

If there’s one person who could navigate the mind-numbing intricacies of the digital ad ecosystem and still walk away with a smirk, it’s Anthony...

Pesach Lattin - 2024-10-01

Adtech

How Google’s 20% Cut Is Like Paying for a Penthouse and Getting a Broom Closet

So, here we are, folks. Google, the tech behemoth that knows more about your browsing habits than your mom, is in the courtroom again....

Pesach Lattin - 2024-10-01

Adtech

Elizabeth Johnson: The Data Dynamo Disrupting Digital Marketing

Welcome to the Wild West, where the metrics are made up, the KPIs don’t matter, and everyone’s got their own interpretation of success. If...

Pesach Lattin - 2024-09-24

Adtech

From Open Internet Hero to Walled Garden Villain: Is The Trade Desk the New Google?

The Trade Desk is doing a masterclass in the fine art of playing dumb, denying they're building a TV OS like a kid with...

Pesach Lattin - 2024-09-18

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Adtech2024-10-29

Pesach Lattin

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Sprinkling Fairy Dust on CTV Ads: When Artificial Intelligence Meets Artificial Results

Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

AdTech’s Great Purge: The Last Stand of the Bloat Masters

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

From Blockbuster to Bust: Netflix’s AAA Game Studio Shuts Down

Why Your Brand Feels Like a Cheap Date: All Flash, No Substance in the World of Performance Marketing

Why Jonah Goodhart Thinks Your Feelings Matter More Than Clicks

Ad Tech Survivor: Raj Chauhan’s Escape from the Island of Overengineered Data

The Holiday CTV Battle: Don’t Be Late to the Party, or You’ll Miss the Whole Show

ARCHIVE

AdTech’s Great Purge: The Last Stand of the Bloat Masters

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

Laurel Rossi on Marketing’s Shiny Distractions, Linear TV’s Last Gasp, and Why the Industry’s All Bark and No Bite

Must Read

Curation Haters Gonna Hate: But It’s Still the Only Thing Keeping Your Ads Clean

AdTech’s Great Purge: The Last Stand of the Bloat Masters

Mark Coleman: The VC Who Tossed the Rulebook (And has a heart)

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Pesach Lattin

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