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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Programmatic and the Terrible, Horrible, No Good, Very Bad Day: Did We Cause It?

Programmatic advertising is kinda like that shifty character in a noir film, lurking in the shadows, whispering sweet nothings about efficiency and reach. But have...

Pesach Lattin - 2024-01-03

CTV/OTT Streaming

FAST and Curious: The Free Ad-Supported TV Phenomenon Taking Over Streaming

Netflix's dive into the ad-infested waters isn't just a splash—it's a cannonball that's sent waves through the SVOD sea. In a landscape where "subscriber...

Pesach Lattin - 2024-01-03

Lawyers Run The World

Telemarketing Tumult: FTC Clamps Down on Response Tree’s Duplicitous Tactics

The Federal Trade Commission's (FTC) recent crackdown on Response Tree LLC reveals a scandalous tale of deception in the telemarketing industry. This crackdown, targeting...

Pesach Lattin - 2024-01-03

Marketing Madness

Teen Screen Dreams: Decoding the Future of Social Media

Let's dive into the turbulent seas of teenage social media trends, where the Pew Research Center's latest survey serves as our navigational chart. This isn't...

Pesach Lattin - 2023-12-19

Adtech

Identity Icing: Shaping Marketing Identity in a Post-Cookie World

This week at ADOTAT, we embark on an exhaustive journey into the realm of identity in marketing. We are not just scratching the surface;...

Pesach Lattin - 2023-12-19

Hiring & Management

From Teacher’s Desk to Marketing Genius: The Jeanniey Walden Story

The arrival of Jeanniey Walden as Senior Vice President and Chief Marketing Officer at Rite Aid represents not just a fresh face in corporate...

Pesach Lattin - 2023-12-18

Leaders

The Digital Double Life: Brian Dolan’s Fall from Advertising Icon to Accused Predator

Brian Dolan, renowned in the sphere of digital advertising as the chief executive of WorkReduce, found himself in the unenviable spotlight of law enforcement...

Pesach Lattin - 2023-12-14

Adtech

Ad-tastic Alchemy: Turning User Experience into Gold

The world of online advertising is a place where publishers are akin to alchemists, tasked with the challenging yet crucial role of transforming the...

Pesach Lattin - 2023-12-13

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Leaders2025-01-15

Pesach Lattin

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Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

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ARCHIVE

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce

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Pesach Lattin

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