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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Adtech

Twice the Bids, Twice the Trouble: A Programmatic Advertising Farce

A persistent and insidious issue lurks, often unnoticed by the everyday internet user yet acutely problematic for industry insiders: bid duplication. This issue, while...

Pesach Lattin - 2024-01-26

Adtech

Surviving the AdTech Sietch: Lessons Learned from the Fremen of Dune

Strap in, fellow spacefarers, and prepare for a journey across the cosmos—or rather, the equally bizarre and unpredictable universe of AdTech. As Frank Herbert's...

Pesach Lattin - 2024-01-26

Adtech

Tech Titans on the Turf: The Trade Desk’s Offensive Against Google

In the high-stakes game of digital advertising, The Trade Desk and Google are like rival football teams, each with its own playbook, vying for...

Pesach Lattin - 2024-01-22

Adtech

Survivor: Adtech Edition. Layoffs, AI, and the Quest for Relevance

The capricious world of online advertising: where the only constant is change, and the recent shifts are as dramatic as a telenovela finale. As...

Pesach Lattin - 2024-01-22

Adtech

The Attention Alchemist: How Yan Liu is Redefining TV’s Golden Metric

In the restless panorama of media and technology, where the flickering screens hold sway over the collective gaze, Yan Liu stands as a visionary...

Pesach Lattin - 2024-01-15

Adtech

No Cookie Left Behind: The Great Chrome Deprecation Debacle

The adtech world: where the only constant is change, and what a rollercoaster it's been lately! Let's dive into the saga of Chrome's cookie...

Pesach Lattin - 2024-01-12

Adtech

Cutting Through Chaos: AdTech’s Lean, Mean Cost-Cutting Crusade

Welcome to 2024, the year that the AdTech industry decided to throw itself a surprise party, only to realize it had forgotten to invite...

Pesach Lattin - 2024-01-10

News

Bittersweet Change: The End of Cookies and the New Ad Frontier

Ah, the cookie crumbles, and not the sweet, chocolate-chip kind we all adore. Picture this: I just heard from a marketing manager, who was minding...

Pesach Lattin - 2024-01-05

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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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Did Your Company Receive a Letter From the FTC? FTC Warning Letters and Notices of Penalty Offense

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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

ARCHIVE

The Ad Tech Racket: How The Trade Desk is Taxing Your Campaigns Into Oblivion

PubMatic Bets Big on Elon’s X: Bold Innovation or PR Suicide?

The AdTech Wizard of Odds: Gareth Holmes on Streaming Ads, Helicopters, and Unleashing Sweden’s Secret Sauce

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Pesach Lattin

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