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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Adtech

AdTech Exposed: Peeling Off the Privacy Layers with John Piccone

Yeah, sometimes it feels like onlnie advertising ins nothing more than a high-stakes casino, where the bright lights of data and algorithms beckon with...

Pesach Lattin - 2024-02-26

Adtech

Dave Morgan Talks Tech Under Fire: Ukraine’s Unyielding Innovation

Embarking on a narrative journey through the heart of Ukraine's tech scene amidst turmoil, Dave Morgan, Chairman of Simulmedia, offers an intimate glimpse into...

Pesach Lattin - 2024-02-25

Leaders

Before Influencers Were Cool: The Andy Batkin Story of Digital Darwinism

Navigating the tumultuous seas of digital marketing and ad tech requires not just a sturdy ship but a captain who can see through the...

Pesach Lattin - 2024-02-22

Adtech

Much Ado About Data: The IAB and Google’s Privacy Performance

In the grand tapestry of digital advertising, Google's Privacy Sandbox has emerged not as a mere thread but as a bold, controversial stroke, threatening...

Pesach Lattin - 2024-02-16

Leaders

Nextdoor Knocks: How Heidi Andersen is Redefining the Neighborhood Ad Block

Heidi Andersen. Let's talk about her for a sec. She's kinda like that friend who knows everyone in the neighborhood, but instead of just...

Pesach Lattin - 2024-02-15

Marketing Madness

The Sound of Silence: Audio Advertising’s Answer to Hard-Hitting Questions about Fraud

In the grand, often garish carnival of digital marketing, audio advertising has swaggered onto the scene, promising to serenade us into submission—or at least...

Pesach Lattin - 2024-02-12

Marketing Madness

Long Tail, Short Straw: The Myth of Niche Market Mastery

Oh, the long tail. It was the darling concept of the digital age, a seductive siren song that promised riches beyond measure for those...

Pesach Lattin - 2024-02-12

Adtech

IAB Tech Lab Peeks Under Google’s Sandbox: Spoiler Alert, It’s Not All Playtime

Google's Privacy Sandbox initiative has become the tech equivalent of rearranging deck chairs on the Titanic, at least according to the masterminds in ad...

Pesach Lattin - 2024-02-12

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