Wednesday, February 5, 2025
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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Making a Holiday Gift Guide

t’s starting to get towards the holidays, and as an affiliate or affiliate network, you need to start thinking about holiday offers. ...
Pesach Lattin -
Specials

Offervault adds new "Set Country" Proxy Feature

Affiliate Marketers who are members of Offervault can now view landing page previews for offers that show in the US, CA, UK, AU,...
Pesach Lattin -
Specials

Offervault is Now the Exclusive Provider of CPA Offer Data to Tracking202's Offers202 Listing Service

As of November 1st, all CPA offers listed in Offers202 are supplied exclusively by Offervault. In addition to supplying offer data for...
Pesach Lattin -
Marketing Madness

Top Performance Companies Announced: Results of 2010 Survey of Performance Marketing & Affiliate Networks.

The results of the 2010 Survey of Performance Marketing Companies are in. We had a wide variety of companies, tried not to leave...
Pesach Lattin -
Marketing Madness

CPA Offer Teacher

ADTECH New York has come and gone, and what did we learn this year? Same thing we learned every year: that there are...
Pesach Lattin -
Specials

Myspace to Layout 50% of WorkForce

The News Corp owned Myspace social networking website could soon lay off as many as half of their employees, the Wall Street Journal...
Pesach Lattin -
Specials

Have we confused Affiliate Marketing with Get Rich Scams?

Regardless of what you personally think of all the guys who are trying to sell their newest program about how to make money...
Pesach Lattin -
Leaders

Chad French is Peerfly

As part of my mission to educate affiliates and the industry, I’m hoping to introduce other companies in the industry that are keeping...
Pesach Lattin -
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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A civil investigative demand (“CID”) is the instrument by...
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Recipients of FTC warning letters and notices of penalty...
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The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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