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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Marketing Madness

Top Performance Companies Announced: Results of 2010 Survey of Performance Marketing & Affiliate Networks.

The results of the 2010 Survey of Performance Marketing Companies are in. We had a wide variety of companies, tried not to leave...
Pesach Lattin -
Marketing Madness

CPA Offer Teacher

ADTECH New York has come and gone, and what did we learn this year? Same thing we learned every year: that there are...
Pesach Lattin -
Specials

Myspace to Layout 50% of WorkForce

The News Corp owned Myspace social networking website could soon lay off as many as half of their employees, the Wall Street Journal...
Pesach Lattin -
Specials

Have we confused Affiliate Marketing with Get Rich Scams?

Regardless of what you personally think of all the guys who are trying to sell their newest program about how to make money...
Pesach Lattin -
Leaders

Chad French is Peerfly

As part of my mission to educate affiliates and the industry, I’m hoping to introduce other companies in the industry that are keeping...
Pesach Lattin -
Marketing Madness

Getting the Most out of Offervault

For a long time I’ve used OfferVault. For the last year or so, while running Affiliate.com, I used it to check on...
Pesach Lattin -
Leaders

George Avery Gets It, and so does GetAds.

George Avery used to be the right-hand man at Affiliate.com (the network formerly known as CPAEMPIRE) until a few years ago. Not soon after...
Pesach Lattin -
Marketing Madness

Article Marketing is Good For you

Want to have hundreds of engrossed visitors checking out your site on a daily basis, at no charge to you? If you say...
Pesach Lattin -
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 2024: Goodbye Impressions, Hello Attention

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Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...
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Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy,...
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The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

Contact us: pace@lattin.us

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