Thursday, December 26, 2024

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Pesach Lattin

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Paid Search Versus SEO – The Who, What, and Why

In the world of online advertising two formats reign supreme. Paid advertising, or PPC (Pay per Click) and Organic Optimization, or SEO ...

Hydra rises from the ashes and Greg Bayer tells us how.

If you weren’t really paying attention the last 18 months, you probably didn’t hear about all the drama surrounding Hydra Media. If you did...

CPA Detective Fights Affiliate Fraud

David Sendroff knows fraud. In his role as the Chief Information Officer of Spire Vision, a major education lead generation agency, he ...

Why Playboy is Becoming Irrelevant & How Performance Marketing Can Change It As a Brand.

Despite being one of the top men’s brands in the world, Playboy is suddenly more irrelevant than ever. While commentators have been correct in the last ten years that it was a diminishing brand, 2010 was the year that started to put a nail in the coffin of the once mighty empire of Hugh Heffner. Men in all 50 States used to know the Playmates by name, now most of them aren’t even aware there are still pets. The reasons are simple: Playboy has failed to change its image in the last 10 years and most likely doesn’t have anywhere enough time to fix it.

Groupon is Affiliate Marketing’s Biggest Success

Rumors are everywhere about the possible purchase of Groupon, the well known group coupon and discount site that was founded less than two years...

Making a Holiday Gift Guide

t’s starting to get towards the holidays, and as an affiliate or affiliate network, you need to start thinking about holiday offers. ...

Offervault adds new "Set Country" Proxy Feature

Affiliate Marketers who are members of Offervault can now view landing page previews for offers that show in the US, CA, UK, AU,...

Offervault is Now the Exclusive Provider of CPA Offer Data to Tracking202's Offers202 Listing Service

As of November 1st, all CPA offers listed in Offers202 are supplied exclusively by Offervault. In addition to supplying offer data for...

Must read

 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...

Display Advertising: The Zombie That Refuses to Die (And Why You Should Care)

Ah, display ads. Like bell-bottoms and vinyl, they’ve been...

Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...

When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...

Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

There’s now a saying in adtech: when PR people...

Sam Bloom: Marketing’s Last Sane Man?

How He’s Keeping His Cool While Everyone Else Chases...

Alex Li of AppLovin: The Maverick Who’s Redefining Mobile App Advertising

Mobile app advertising: the wild frontier where brands hope...

Mobile Web Ads: The Walking Dead of Digital Marketing

Mobile web advertising is the embarrassing uncle at Thanksgiving—awkward,...

Adtech’s Lemon Market: Why We Keep Buying Sour Fruit and Calling It Progress

Adtech is starting to feel like a carnival funhouse—flashy,...

The Trade Desk’s Ventura: Shaking Up CTV or Just Stirring the Pot?

Connected TV (CTV) just got a wake-up call—or maybe...