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Pesach Lattin

http://www.adotat.com
Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.
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Leaders

LinkTrust CEO Bret Grow Waters Affiliate Seeds

About a year ago someone told me about LinkTrust and told me to take a look at it. At the time I was really...
Pesach Lattin -
Leaders

Brian McLevis of Envyus Media is Seeing Green

About a year ago I shaved my head. Since then everyone in the industry has decided that it was a really cool thing to...
Pesach Lattin -
Leaders

CEOs of AdFoundry, BluePhoenix, RevenueStreet take on Porn, Jaguars, Virgin Airlines and provide insight.

One of the most popular features we’ve done is asking CEO’s of different companies their opinions of different things. In asking them separately and...
Pesach Lattin -
Marketing Madness

Discover The Secrets of Email Secret Sales

When we’re not “in the know,” it’s human nature to exercise our curiosity and seek out the truth. When we’re kept in the...
Pesach Lattin -
Marketing Madness

New Do-Follow Article Submission Sites List

If you aren’t familiar with article writing for traffic, it is still one of the best ways to generate targeted traffic to your website...
Pesach Lattin -
Email Marketing

Email Marketing for the Mobile Set

ADOTAS – Reading this article on your smartphone? You are not alone. With the advent and further enhancements of the iPhone, Blackberry, Droid and...
Pesach Lattin -
Marketing Madness

Great Email Subject Lines Explained!

Despite repeated proclamations of its extinction, rumors of the death of email marketing have been greatly exaggerated — especially since email and...
Pesach Lattin -
Marketing Madness

Guide to Affiliate Summit West 2011 in Las Vegas

The time has come again for the affiliate marketing industry to meet in Sin City. My old friends Missy and Shawn have moved their...
Pesach Lattin -
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Data, Dance, and Daring Campaigns: Erin Levzow’s Approach to Building Loyalty

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A civil investigative demand (“CID”) is the instrument by...
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Recipients of FTC warning letters and notices of penalty...
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The Hidden Flaws Behind Ad Tech’s Favorite Buzzword. Supply Path...
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 2024: Goodbye Impressions, Hello Attention

Attention Metrics: The Ad Industry’s New Favorite Buzzword  2024 will...
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Ah, display ads. Like bell-bottoms and vinyl, they’ve been...
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Ditch the Dirty Blanket: Facing the Funky Truth of Ad Spend

Look, marketing land is littered with marketers clinging to...
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When Ad Titans Tango: Omnicom and IPG’s $25 Billion Waltz to Dominance

In a move that has the advertising world clutching...
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Drew Stein: Master of the Hadron Helm, Now Steering Experian’s Adtech Ship

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About Us

ADOTAT is the leading digital publication for CMOs online. Published by Pesach Lattin, renown online advertising journalist and leader.

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