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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Specials

Five Must Have Marketing Books for Affiliates

I’m not normally someone who pitches books to people, since I believe that a lot of information can be found on the internet for...

Pesach Lattin - 2011-02-11

Specials

The Google Guillotine

ADOTAS – I can’t stop grinning about Gavin Dunaway’s truth-sharing post, “Google Stands Up For Its Search“; no doubt bloggers like us...

Pesach Lattin - 2011-02-10

Specials

Affiliates Need Face Time

ADOTAS - Even though it’s early February, you might still be recuperating from Affiliate Summit West in Las Vegas. If you weren’t there...

Pesach Lattin - 2011-02-09

Leaders

Rebecca Madigan of the PMA leads her Army of Affiliates

For as long as I remember the affiliate and performance marketing industry has been attempting to create a trade organization to represent the industry....

Pesach Lattin - 2011-02-08

Marketing Madness

Higher Landing Page Conversions: Paradox of Choice

Last week we talked about a simple problem with many landing pages: too many choices. It’s simple: despite what people think, that more choices...

Pesach Lattin - 2011-01-31

Leaders

LinkTrust CEO Bret Grow Waters Affiliate Seeds

About a year ago someone told me about LinkTrust and told me to take a look at it. At the time I was really...

Pesach Lattin - 2011-01-26

Leaders

Brian McLevis of Envyus Media is Seeing Green

About a year ago I shaved my head. Since then everyone in the industry has decided that it was a really cool thing to...

Pesach Lattin - 2011-01-25

Leaders

CEOs of AdFoundry, BluePhoenix, RevenueStreet take on Porn, Jaguars, Virgin Airlines and provide insight.

One of the most popular features we’ve done is asking CEO’s of different companies their opinions of different things. In asking them separately and...

Pesach Lattin - 2011-01-19

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