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Pesach Lattin

http://www.adotat.com

Pesach "Pace" Lattin is one of the top experts in interactive advertising, affiliate marketing. Pesach Lattin is known for his dedication to ethics in marketing, and focus on compliance and fraud in the industry, and has written numerous articles for publications from MediaPost, ClickZ, ADOTAS and his own blogs.

Marketing Madness

Three Types of Offers that Always Work

Despite the growing popularity of Internet TV, both DishNetwork and DirectTV are a growing business. A lot of it has to do with the...

Pesach Lattin - 2011-02-17

Specials

Try a Little Tenderness With Your Affiliates

ADOTAS – The relationship between an affiliate and an affiliate manager can be very rewarding over the lifetime of an affiliate program. ...

Pesach Lattin - 2011-02-15

Marketing Madness

Five Categories of CPA Offers that are Converting.

Time for our round-up of highly converting offers and ideas how to convert them even better. If you aren’t trying new offers and new...

Pesach Lattin - 2011-02-14

Specials

Five Must Have Marketing Books for Affiliates

I’m not normally someone who pitches books to people, since I believe that a lot of information can be found on the internet for...

Pesach Lattin - 2011-02-11

Specials

The Google Guillotine

ADOTAS – I can’t stop grinning about Gavin Dunaway’s truth-sharing post, “Google Stands Up For Its Search“; no doubt bloggers like us...

Pesach Lattin - 2011-02-10

Specials

Affiliates Need Face Time

ADOTAS - Even though it’s early February, you might still be recuperating from Affiliate Summit West in Las Vegas. If you weren’t there...

Pesach Lattin - 2011-02-09

Leaders

Rebecca Madigan of the PMA leads her Army of Affiliates

For as long as I remember the affiliate and performance marketing industry has been attempting to create a trade organization to represent the industry....

Pesach Lattin - 2011-02-08

Marketing Madness

Higher Landing Page Conversions: Paradox of Choice

Last week we talked about a simple problem with many landing pages: too many choices. It’s simple: despite what people think, that more choices...

Pesach Lattin - 2011-01-31

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Pesach Lattin

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